AutoBeta(AutoBeta.net)12/11 Report--

In this year's car "cold winter" market, Dongfeng Honda, as a Japanese brand, has won an "impressive achievement". It has not only repeatedly set new highs in a single month, but also achieved a year-on-year increase of 21% in sales in the first November of this year. It is also the biggest increase among the top 15 car companies this year.

But since Honda launched the "two-car strategy", North and South Honda also seem to have begun to compete. Dongfeng Honda and Guangzhou Auto Honda both have their own main models. For example, Dongfeng Honda gets a large sales support with the CRV of the SUV model and the Civic of the compact model, while Guangzhou Honda relies on the Accord of medium-sized cars and the flying support of small cars, everyone is non-aggressive.

Gradually, Honda gained more sales, and began to add more new models to the two fields, and sold two cars with one car, which made part of the market share of individual models at all levels begin to shift. Accord, which used to focus on calm series, and Spielui, which played a major role in sports, were aimed at different consumer groups. With the emergence of the new Accord and INSPIRE, the two models are almost the same in appearance, and you can't see them if you don't look at them carefully. Although Accord has retained more consumer groups with better word-of-mouth.

Dongfeng Honda CR-V 's success, let Hiroto also want to get a piece of the pie, so recently listed the first compact SUV Haoying, from the starting price of 160000, Guangben hopes to play an overwhelming role in price, as for the situation can only be seen next month.

In the face of the "war" provoked by Guangzhou Auto Honda, Dongfeng Honda revealed at a recent year-end communication meeting that it will launch at least five new cars (including existing model modifications) in 2020, including the Civic hatchback version, the 1.5L hybrid version, the sister version of the new generation of Feido, the hybrid XR-V and the medium-term modified CR-V. And Guangzhou Auto Honda will also introduce some of the competing products at the same time, such as the hybrid version of colorful Zhi and Ling School, the flying degree will be introduced earlier than Dongben.

After a long wait, the Civic, which is already a best-selling model, was finally told that it would be launched soon, while Dongfeng Honda also revealed that the hatchback version of the Civic would also launch a manual version, which made Honda's loyal fans more expected. As for the hatchback version of the Civic will be the exclusive introduction of Dongben is not sure.

In addition, the best-selling Honda Fido under GAC Honda will be introduced by Dongfeng Honda to a new "sister" model, which will split its market share with the existing GAC Feido. It has to be said that with more and more overlapping models launched by the two fields, the "war" between the two has become more intense.

Honda's "two-car" strategy may be to be able to occupy more domestic market share, but with the current two-city strategy, obviously not as obvious as Volkswagen's effect, the same model will only appear in the situation of one more and one less, but there is still some expectation for the newly listed Haoying to seize the share of CR-V. At present, Haoying sales are in the stage of delivery. However, without the introduction of more models, Dongfeng Honda Geng has the upper hand.

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