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As a new power car company, Lai Automobile is often concerned by the industry. after all, since its birth, it has become a topic of Wang high-flow online celebrity car companies, and the external publicity of Li Bin, CEO, is often doubted by netizens.

Recently, a video has been circulated on the Internet. from the video, it is suspected that the incident happened in a showroom of Xilai Automobile. A woman kept kicking a red Lai ES6 parked in the showroom, and then slapped the car's rearview mirror, emotionally unstable, showing that the mirror had been broken, and then heard a staff member call the police in the video, saying that a woman had smashed a car in the store because of a quarrel with her lover.

Some netizens said that the reason for the incident was that when the woman and her husband passed through the Lulai car store, the woman thought the car was good-looking and had a plan to buy it, but she was vetoed by her husband, so she threatened to make this series of actions.

However, for this kind of behavior, some netizens speculated that this is a "sitcom" made by NIO for the sake of broad traffic.

As for netizens to have such an idea, or because NIO, as a new enterprise, often makes propaganda actions to win more traffic, CEO Li Bin and his public relations department have said a lot of words with excessive and exaggerated propaganda in many public places.

For today's extremely developed Internet, some propaganda is easy to be broken without attack, as CEO has repeatedly appeared the problem of imprecise and inaccurate expression, and sometimes even in order to promote hype, talk about some "propaganda" that is not in line with the current development of the industry, and these will only make consumers more doubt the authenticity of the company's information and lose the company's credibility.

For example, NIO experienced a series of negative news earlier. In an article entitled "the worst people in 2019," the author mentioned that Li Bin himself began to sell miserably to the people around him, telling the whole story of his past and Wei's current situation. I hope to ask for relief in public opinion by playing the emotional card, which means that we need to change our strategy to deal with the media.

No matter whether the event is hyped or not, for the recent performance, the performance is gradually moving towards stability. Data show that the number of units delivered by NIO in November 2019 was 2528, a new high in 2019, of which ES6 delivered 2067 units in November and ES8 accounted for 461 units. In the first 11 months, the cumulative delivery number reached 17395 units, ES6 delivered 8896 units, and ES8 delivered 8499 units in the whole year. Li Bin even said bluntly, "now we have to wait at least a month to book a car, and the exhibition cars have all been sold short."

Although the sales volume has increased, it is still unable to make a profit. According to the financial report data released by NIO, the operating income was 1.508 billion yuan in the second quarter of 2019, with a net loss of 3.285 billion yuan belonging to shareholders of listed companies. Li Bin also admitted that although the company is losing money, the money is spent on research and development.

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