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On the evening of December 12, Volvo announced the official launch of the new generation S60, with a total of T3, T4, T5, T6 and other models, including five fuel models and two hybrid models, with a new car guidance price of 286900 yuan to 461900 yuan. In terms of safety performance, S60 is equipped with intelligent safety configurations such as City Safety urban safety system, road deviation prevention and protection system, LKA lane maintenance assistance and so on.

The new S60 is based on Volvo's latest SPA platform and is the third generation of the S60 series. In terms of appearance, the new S60 uses the latest design language of the Volvo family, the front face of the new car uses a flat design, the forward air grille uses a straight waterfall design, and the "Thor Hammer" LED headlights echo with the taillights to increase the appearance of fashion. In terms of size, the new car is more than the previous generation S60L, the length, width and height of the new car is 4761/1850/1437mm, and the wheelbase is 2872mm.

The interior of the new car is designed in a minimalist style, with a 12.3inch full LCD dashboard and a 9-inch central control screen, equipped with keyless startup, electrically adjustable front seats with memory / waist support function, Volvo on Call butler, Bluetooth, Apple CarPlay, voice control, driving mode selection and other configurations.

In terms of power, the T3/T4/T5 is equipped with 2.0T turbocharged engine, the T3 version has a maximum power of 163hp and peak torque 256Nm, the T4 version has a maximum power of 190hp with peak torque of 300Nm, the T5 version has a maximum power of 250hp with a peak torque of 350Nm, and the T8 model is equipped with a 2.0L double turbocharged engine + motor with a maximum power of 288KW and a peak torque of 640Nm.

Lexus, Cadillac and Volvo are regarded as second-tier luxury brands. in terms of sales, Volvo underperforms Lexus and Cadillac. Volvo sold 138000 vehicles in China from January to November, while Lexus and Cadillac sold 180000 and 195000 vehicles in the same period. It is not difficult to see that Volvo is still competing with Cadillac and Lexus in the domestic luxury brand market at this stage.

Volvo mainly relies on SUV models to achieve sales growth in the domestic market. XC60, XC40 and XC90 are Volvo's three best-selling products, and the new launch of Volvo S60 means that Volvo will look for new sales growth based on its original SUV model.

As we all know, Volvo sales growth in addition to its own product reasons, it launched the product deeply, the profit at the end of the market is still relatively large, this strategy has also brought certain sales to Volvo to a certain extent, but if the long-term price-for-volume strategy is adopted, it is bound to have a negative impact on the brand.

Volvo's development in the domestic car market is still relatively slow. In 2010, the Volvo S60 officially entered the Chinese market, and in 2013, the Volvo S60 was officially released at the Changchun Auto Show. Six years later, the Volvo S60 finally ushered in an update. the emergence of the new S60 will make up for the Volvo product matrix, coupled with future concessions in the end market, Volvo sales may be further improved.

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