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Since the announcement of domestic production in March 2017, Lincoln has so far finalized two SUV models that will be put into production in China, including the medium-sized SUV Corsair and the medium-and large-sized SUV fliers. A few days ago, the Ministry of Industry and Information Technology released the declaration information of the new domestic version of Lincoln Flying Family.

The domestic version of Lincoln Flider will be based on Ford's new CD6 rear-drive platform. From the point of view of appearance, the domestic Lincoln flier is consistent with the imported model, maintaining the broad and burly model shape, the front face part uses Lincoln's latest family design, and the headlight group will provide two different internal shapes according to different configurations.

In terms of body size, the length, width and height of the new car are 5080/2022/1759mm, wheelbase reached 3025mm, positioning medium and large SUV, and the body data of the imported model are exactly the same. In addition, the new car's tires are available in R19, R20, R21 and R22.

In the rear, the new car still continues Lincoln's iconic through taillights, while the lower left side is the "Changan Lincoln" logo, representing the identity of its domestic car.

In the interior part, with reference to the imported model, the shape of the new pilot's center console is simple and direct, using a large area of wooden panels with leather materials. coupled with the suspended central control screen standing in the center of the center console and the full liquid crystal dashboard embedded in front of the multi-functional steering wheel, it highlights the sense of American luxury.

In terms of power, the new car will be equipped with a 3.0T twin-turbocharged V6 engine with a maximum power of 355hp and a peak torque of 553Nm. The transmission system is expected to match the 10AT gearbox and full-time all-wheel drive system, and a plug-in hybrid version will be launched.

The new imported version of Lincoln connoisseur sells for 62.88-818800 yuan in China, and the price will be further reduced after being made in China.

The pilot will be Lincoln's second SUV model in China, and the first model will be the Corsair, whose Chinese name is unknown. It is the successor to Lincoln's MKC model and will go on sale in early 2020.

Domestic Corsair positioning medium-sized SUV, the shape is basically the same as the overseas version, the biggest difference is that the tail also has the "Changan Lincoln" logo, body data for 4615/1887/1630mm, wheelbase for 2711mm. In terms of power, there are two models with a 2.0T engine in the declaration, with a maximum power of 248 horsepower, which is expected to match the new eight-speed manual transmission.

Lincoln has always been a luxury brand with a low sense of existence in the Chinese market. In 2005, Lincoln first entered China and sold in the Chinese market through Ford channels. The good times did not last long. Due to the disobedience of soil and water, channels and other reasons, the sale was delisted in only 3 years. Lincoln re-entered China in 2014, and sales improved after accelerating the launch of the model, reaching 11630 in 2015, 32558 in 2016 and 54124 in 2017, up 66.24% from the same period last year. However, in the highly competitive Chinese market, Lincoln has never been able to make a breakthrough, with sales of 55315 vehicles in 2018 and 24305 in the first half of 2019. Lincoln's sense of existence is not high compared with other second-tier luxury brands.

The decline of Changan Ford accelerated Lincoln's localization. On September 27, 2019, Changan signed a deepening cooperation agreement with Ford and issued the Changan Ford acceleration plan. According to the plan, Changan Ford will launch at least 18 new models in the next three years, and the new Ford explorers will make China next year; the second is to set up Changan Ford Research Institute to speed up product development and testing capabilities for Chinese customers; the third is to speed up the localization process of new models of the Ford brand and Lincoln brand.

The sense of brand existence is not high, the sales volume is still small, and the Lincoln brand seems to have no urgent need for localization. Lincoln's current situation in China is not up and down, ranking in the middle level. Compared with the second-tier luxury brands of Cadillac, Lexus and Volvo, Lincoln's position is slightly awkward and brand awareness is insufficient. The prospect of Lincoln's domestic project is not clear. We can refer to the localization effect of Acura and DS, but it is not ideal so far. Through the declaration information of the two models, Lincoln wants to cut into the local market through the American luxury SUV project, but it is difficult to sell popular styles in a highly competitive market environment.

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