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At the end of 2019, most car brands are in the final sprint, hoping to peak at the sales level.

In terms of luxury cars, it seems to have entered the key point of sprint sales. Recently, a CCTV reporter visited Audi, Land Rover, Cadillac and other luxury brand car 4s stores in Shanghai and found that these luxury cars are generally selling at sharply reduced prices.

CCTV financial survey shows that in an Audi 4s store, in addition to the new gas-electric hybrid SUV, including A3, A4, A5, Q3 and other models have varying degrees of price reduction. Among them, the Audi Q5L with a market guidance price of 387800 yuan to 498000 yuan, the whole department reduced the price by 7 yuan to 100000 yuan, and the naked car price to just over 300000 yuan.

In a Volvo 4S store, almost all models on sale have obvious price concessions, of which the highest discount for XC90 models reaches 150000 yuan.

In a Jaguar Land Rover 4S store, a model with a guide price of 1 million can be discounted by up to 30%, or 300000.

Subject to brand and product factors, luxury cars are divided. Some brands fight a "price war" and take the way of exchanging price for quantity, while some brands have firm prices and even terminal price increases.

According to auto circulation industry analyst Sang Zhiwei's survey data of luxury brand dealers in October, the average price of new cars under Mercedes-Benz brand is about 446000 yuan, ranking highest among all luxury cars, followed by Lexus brand. The average price of new cars is about 439000 yuan; the average price of new cars under the BMW brand is about 410000 yuan; and the average price of Volvo new cars is about 335000 yuan. The average price of a Cadillac brand new car is maintained at about 300000 yuan, while the average price of an Audi brand new car is maintained at about 293000 yuan.

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