AutoBeta(AutoBeta.net)12/19 Report--

On December 19th, Jiangling Motor announced that the company received a total of 168.293 million yuan from Nanchang City, Nanchang Xiaolan Economic Development Zone and Shanxi Transformation Comprehensive Reform demonstration Zone. The above government support funds are related to income and will be included in the company's profits and losses in 2019.

Under the background that Jiangling Motor is supported by the government, Jiangling's profit falls short of expectations due to the depression of the automobile market and other reasons. According to the third-quarter results, Jiangling Motor realized operating income of 6.686 billion yuan in the third quarter of this year, an increase of 13.28% over the same period last year, while the net profit belonging to shareholders of listed companies was 98.8114 million yuan, up 198.65% from the same period last year. In the first three quarters of 2019, the company achieved sales revenue of 20.408 billion yuan, an increase of 1.08% over the same period last year. Net profit belonging to shareholders of listed companies was 158 million yuan, down 27.93% from the same period last year.

Jiangling Motor still showed a decline in profits in the first three quarters, but increased to a certain extent in the third quarter, mainly due to the increase in sales of Jiangling Ford.

According to data, Jiangling sold 25460 vehicles in November, up 6.50% from 23905 in the same period last year. The cumulative sales from January to November were 249665, up 3.00% from 242393 in the same period last year. Among them, the Ford brand sold 3867 vehicles in November, up 1326.94% from 271 in the same period last year, and the cumulative sales from January to November were 46012, up 757.95% from 5363 in the same period last year. With the exception of the Ford brand, all other Jiangling models declined compared with the same period last year.

In January this year, Ford Leader went public. Although the car uses the Ford logo, it is produced on the Jiangling production line.

On August 25th, the leading EV of Jiangling Ford officially launched two new models with a subsidized price of 18.28-206800 yuan. It is understood that the NEDC comprehensive operating condition of the leading EV is 360km, which is the pure electric version of Ford's compact SUV specially built for the Chinese market, and it is also the first pure electric model launched by Ford in China.

As a joint venture brand, Ford Leader has made a great contribution to Jiangling's sales and revenue, but Jiangling also has "hidden dangers". After all, many people buy leaders and focus on Ford's brand in addition to performance.

As a joint venture brand of Jiangling Motor and Ford Motor, Ford Leader has made a great contribution to Jiangling Motor sales, but the growth of Ford brand sales also has certain hidden dangers to Jiangling Motors. After all, consumers are not only interested in Ford's product power, but also Ford's brand reputation.

Take a look at Jiangling New Energy products, the current launch of EV3, E400, E200N and other new energy models, after the decline of new energy subsidies, sales remain in the doldrums.

Jiangling Motor said that the company has maintained intensive investment in new products, new technologies, new businesses, etc., due to the addition of new forces in car building and the price competition of traditional competitors, as a result of the rising costs and marketing changes brought about by the market competition the company is dealing with.

Under the influence of the cold winter of the car market and the decline of new energy vehicle subsidies, the development pressure of new energy vehicles is increasing. At present, Jiangling Motor should form its own brand advantage as soon as possible, which is also one of the problems that Jiangling Automobile urgently needs to face.

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