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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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For Suzuki this brand, I believe everyone is all too familiar, in the early days with Suzuki Otto and antelope popular all over the country, after the Swift and other models have achieved good performance in China, but no one expected that with the development of the times, the brand known as the "king of cars" only withdrew from the domestic market, but not completely.
In order to break the deadlock, it seems that Changan Suzuki has made a new move. A few days ago, a group of suspected Changan Suzuki's new Vitra patent maps were obtained from the State intellectual property Office. The new car has undergone a lot of changes, but only for the front face and rear. The front face of the new car uses a "spindle-shaped" design, with a large-mouth mesh intake grille, which is more Changan style as a whole, but it can be seen that the overall design is more like Lexus. While the side of the body basically does not change, it still maintains a two-color and square body design. The tail in addition to the use of Changan commonly used through-type design techniques, the taillights are connected, but also added more chromium-plated design.
Since the Patent Office is only responsible for the application of modeling patents, this time we can only find the appearance and styling of Changan Suzuki's new Vitra, and the rest of the interior decoration, configuration and power information are not available for the time being.
In fact, as early as September last year, Suzuki transferred its 50% stake to Changan Automobile with a symbolic offer of 1 yuan. After that, it was wholly owned by Changan Automobile, and the company will become a wholly-owned subsidiary from a joint venture. Since the contract was signed until 2022, but Suzuki chose to withdraw unilaterally, Suzuki has been fully managed by Changan, which means that since Suzuki withdrew, any model of Suzuki will be a "shell-changing" Changan in the name of Suzuki. This new model is not an example.
Although this Suzuki Vitra is a SUV model launched in 2015, its selling point mainly focuses on imported engines and four-wheel drive performance, as well as a good reputation. Even now there are many consumers asking if they can still buy this model. In fact, after the equity reform, Changan only took over and did not carry out too much management. for example, the latest news on Changan Suzuki's official website only showed in February this year, which made many consumers think that the model had stopped production.
Some dealers in Changan Suzuki have learned that since Vitra has only Guo5 models, sales usually ask customers to consider another model, the Snapway, which is 2017 newer than Vitra, with a big discount. It is understood that the only models on sale by Suzuki are Snapway and sedan Qiyue.
More than a year has passed since the equity transfer, but Changan suddenly launched a new Vitra. It is not difficult to guess that after the "shutdown" of Suzuki in Changan, it is not difficult to guess that once again, with the modified model to return to the market, relying on Vitra's good reputation, regained market recognition. But for the new car was the view of many netizens, "Changan version of Wittes, the change can be sold as a new car" or "the new car is the three big pieces of Changan, has lost the soul." Obviously, netizens are not optimistic about the new car.
Perhaps Suzuki's withdrawal is the right choice. As the "king of cars", Suzuki's essence lies in minicars or small cars, while the Chinese market is not suitable for Suzuki's development with the upgrading of consumption and the approval criteria of "Damei". After reaching its peak of 220000 in 2011, Changan Suzuki began to decline, to 2018, Changan Suzuki sales of only 40900. In desperation, Suzuki had no choice but to quit.
According to the Federation of passengers, the cumulative sales of the small car market in November was 78135, down 42.4% from the same period last year. From January to November, the cumulative sales of the small car market was 907, down 31.5% from a year earlier. The bleak market environment has put small cars in a more and more awkward position. Suzuki sold only 13100 new cars in the first 10 months, although it no longer has any new cars for sale.
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