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It should not be surprising for netizens to reduce the price of luxury brands again and again. In the overall downward trend, more and more luxury brands offer prices close to joint venture cars to grab market share. But unexpectedly, as Audi's flagship SUV model, the Q7 (except after the Q8 launch) is now only more than 300,000.

According to a news released by industry insiders on Weibo today, the price of a small number of 2.0T Audi parallel imported Q7 models with very low configuration has dropped to more than 300,000 because they have been out of stock for too long and are part of the national fifth model.

For such a price may have netizens this price is really a little low, but this is only the price of a Q5, now can buy Audi medium and large SUV, a little unexpected. Compared with the domestic version of Audi Q7, the minimum discount is also more than 500000, during this period the price difference is nearly 150000, which is considerable.

However, it is worth noting that the national five models have been unable to be listed in many areas, and it can be said that there are many restrictions. And parallel imported models have always been lower than medium-sized models. Take the minimum price of Audi Q7 at 540000 as an example, even if, according to the normal price, parallel imported models are 10% cheaper than 4s stores, which is equivalent to a price in the early 40s, while Guo 5 models are more restricted, and dealers can only deal with them at a low price, otherwise they will suffer losses.

Parallel import price is an inherent advantage, which does not need to be introduced into China through car companies, so it does not need to bear high tariffs, omitting the layers of price increases of intermediate dealers, and can be listed domestically as long as it is certified by the 3C of the country. it's the equivalent of a global "auto shop".

There are also many disadvantages. Due to entering the domestic market without the permission of official car companies, domestic 4S stores are unable to provide quality assurance services. It is believed that consumers are interested in their service and quality for luxury brands, while some car dealers may not even have qualifications. I can't talk about after-sales service. Even parallel imports in order to pass the customs, need to carry out "rectification" of vehicles, in line with the entry standards, this quality is once again affected.

And when the vehicle breaks down or has an accident, it is relatively troublesome to repair. The imported car parts of imported cars are expensive, and there are many counterfeit products, which are difficult to prevent. Due to the rapid changes in the structure and style of imported cars, a car has a life of only a few years. Once the whole car is stopped production, the supply of spare parts will become a problem.

In fact, the water of parallel imported cars is too deep, the possibility of being trapped is very large, and bundled sales may also be carried out when choosing configuration. Although 4S stores also have a lot of "invisible" consumption, such consumption of parallel imports may be more. After all, 4S stores have regulatory authorities to control them within a reasonable range.

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