AutoBeta(AutoBeta.net)12/21 Report--

Luxury brands are not only famous, the body is expensive, once an accident repair is also a "heartache". With the large discount of various luxury brands, the price is even close to that of joint venture automobile enterprises, which makes more and more consumers directly consider luxury brands. The trend of luxury brands rising against the trend this year is the best proof.

Although the terminal price of luxury brands has dropped, the maintenance behind them is still high, which makes consumers "tremble". Recently, an Audi A3 was accidentally collided by another motorcycle, which did not look serious, but several repair parts listed in the maintenance list, in addition to the high cost of the front bar and fender, there is also a terrible high cost of parts, better a left headlight actually costs more than 39,000, I do not know whether the perpetrator wants to cry.

Audi A3 as a domestic Audi entry-level model, the lowest equipped model market guidance price nearly 190,000, now the discount price in 150,000, for such a price is just a joint venture compact car price, but did not expect a headlight nearly 40,000, equivalent to 4 lights can change a car, if accidentally two headlights are damaged, may be more expensive than maintenance engine.

Although Audi has a long-term discount of nearly 30% in China, its price is generally lower than Mercedes-Benz and BMW, and many netizens spit out its "luxury brand", not to mention its long-standing German craftsmanship. It can be seen that Audi's "lamp factory" title is worthy of its reputation, otherwise it will not be nicknamed "four-ring lamp factory, buy headlights to send cars."

According to the research results of the 11th automobile zero-integration ratio released by China Insurance Industry Association, the highest single-piece zero-integration ratio of headlights is 2018 FAW Audi A4L, 9.66%, equivalent to 10.35 headlights, you can buy a new car. "Zero rounding ratio" refers to the ratio of the total price of all loading parts of the whole vehicle to the sales price of the whole vehicle, multiplied by 100%, and finally obtains a percentage coefficient.

It is not that luxury cars are not good, luxury brands in addition to positioning high-end, there is also an important reason is that luxury cars are relatively better quality, higher technology standards determine the quality of luxury cars than ordinary joint venture cars excellent. However, consumers should not only consider the terminal price when considering buying a car, but also consider the cost of maintenance in the next period. If it is acceptable, luxury brand is a good choice.

Audi did not perform well in the first half of the year, but in the second half of the year, with the increase of preferential margin, it has exceeded 60,000 vehicles for three consecutive months. In the first 11 months, the cumulative sales volume was 618596 vehicles, with a year-on-year growth of 3.5%, among which A6 and Q5 occupied the first place in the market segment.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat