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Today, Xiaopeng Automobile official announced that Li Pengcheng, the co-founder of the original car, recently officially joined Xiaopeng Automobile as the general manager of brand public relations, reporting directly to he Xiaopeng, chairman and CEO of Xiaopeng Automobile. After joining, Li Pengcheng will be responsible for brand strategy, public relations communication, social marketing, brand creativity and other business.

According to the chat records between the people concerned and Xu Chenhua, the founder of the car, Li Pengcheng did leave his job, but he did not know where he was going after he had the car. Li Pengcheng also explained in his Wechat chat that he had just arrived at Xiaopeng car.

The joining of Li Pengcheng is reminiscent of yesterday's internal letter from Xiaopeng founder he Xiaopeng to employees, saying that 2019 is the year of quality, delivery and operation of Xiaopeng. " In addition, Xiaopeng will hire another 5000 people in 2019, double the number hired in 2018, the internal letter said. 2019 is the year of opportunity for Xiaopeng Automobile. Xiaopeng Automobile recruits professionals with great fanfare, and it can be speculated that Xiaopeng Automobile will build its products with intelligence as the core in 2019.

After checking Li Pengcheng's resume, it was learned that Li Pengcheng announced his departure from FAW-Volkswagen on November 9, 2017. Before that, he worked at FAW-Volkswagen for 15 years, mainly responsible for brand public relations and marketing. His successful marketing cases at FAW-Volkswagen include leading the establishment of FAW-Volkswagen brand concept of "creating high quality", and creating a series of successful marketing cases of FAW-Volkswagen, such as "Fan Festival", "Azure launch", "Great Challenge", "China's New Future", Maiteng "Peer in Heaven" and other activities. After leaving FAW-Volkswagen, Li Pengcheng joined owning car and worked as co-founder, senior vice president and general manager of Beijing company after owning a car, and increased the number of team members to 70 in a short period of time.

Li Pengcheng is widely known for his public relations business level and marketing ability in the industry. Now joining Xiaopeng Automobile is undoubtedly like a tiger adding wings to Xiaopeng Automobile. Under the most exciting part of the car built by the new forces, starting a brand is already a top priority. Li Pengcheng may let Xiaopeng car be known to more people.

However, from the current point of view, Xiaopeng's production capacity is still worrying. Among the new car-building forces in 2018, Xiaopeng ranks last with sales of 6 units. If Xiaopeng wants to make a difference in public relations and marketing, then the top priority is to increase production capacity.

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