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For the new car poster publicity, must be every car company will adopt the way, in order to show the new car new advantages, publicity methods are endless. Among them, the use of lower cost for comparison has become the propaganda method of most new energy vehicle companies.

Recently, a netizen revealed a poster about the new car Sihao, a joint venture between Volkswagen and Jianghuai, which shows that the cost of using the new car for five years is very affordable, and the price of a new car can be saved by about 100000 compared with the fuel car.

Specifically, the poster is based on the cost of using a new car per kilometer at less than 1 cent, while fuel vehicles need to go to 0.6 yuan, which is equivalent to 150000 kilometers, which can save 77400, and plus maintenance and purchase taxes and so on, the cumulative cost will be 103600 yuan, which is indeed considerable.

Obviously, this does not include what consumers are most concerned about, the cost of changing electricity caused by the service life of the battery, and the depreciated car price due to the replacement of vehicles.

The high cost of battery replacement for new energy vehicles has always attracted much attention. CCTV 315 once reported that the owner of a Chery EQ electric car bought a new car for 65000 yuan after subsidy. Because the car is soaked in water and the battery is scrapped, it costs 69000 yuan to replace the battery, which is more expensive than the new car.

According to the current normal life cycle of new energy, the service life of a fast battery is about 6 years, and with the increase of mileage, its life will also be reduced. Although car companies generally provide a "six-year or 150000-kilometer warranty and battery lifetime warranty", it is only a warranty, and the battery life has to be replaced. And for most car owners who use their vehicles on a daily basis, they rarely drive to 150000 kilometers.

That is to say, as long as the new energy is saved before the battery reaches its life, once the battery needs to be replaced, it will not be much different from the fuel car, and if you still want to sell it, it will be even more losses. according to the 2019 China Automobile maintenance rate report, the average value preservation rate of mainstream new energy vehicles in the past three years is only 32.31%. Except for Tesla over 60%, the value preservation rate of other models is generally on the low side. On the other hand, the three-year preservation rate of mainstream fuel models is generally about 60%. In addition, there are also problems such as slow charging, difficult charging, cruising mileage and so on.

Sihao is a brand of new energy vehicles jointly founded by Volkswagen and Jianghuai in 2017. The new car officially went on sale on September 28 this year. It is also the first new model, the Sihao E20X, owned by JAC Volkswagen, but its sales have been declining for three consecutive months since the launch of the new car.

The car sold 2236 vehicles in September and 1200 in October, according to Jianghuai Volkswagen. But the latest sales figures released by the Federation show that Sihao E20X sales were even lower in November, at 439 vehicles. In fact, September and October are the time for dealers to sell goods, which is why sales have changed so much.

In the eyes of many people, as long as they touch Volkswagen, they can get good sales, just like Jetta, but this is not the case from the current Sihao, or there is no Volkswagen performance that can be seen without Volkswagen, which is unacceptable to consumers. Of course, there is another reason, that is, the performance of the new energy market, which has been declining for five months in a row, has only deterred consumers from new energy vehicles.

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