AutoBeta(AutoBeta.net)12/22 Report--

It is reported today that LM, the first luxury MPV model under Lexus, plans to announce the pre-price and pre-sale of the new car on January 10 next year, and the product will be released on February 3, and the new car will officially announce the guided price and launch on February 24.

The new car is positioned as an ultra-luxury MPV, and it is also the fifth flagship product after the LS, LC, LX and luxury yacht LY. The new car was first unveiled at the Shanghai Motor Show in April this year. Its overall appearance is similar to that of Toyota's Elfa, and it is named "Lexus version of Elfa" because it was built by Elfa Taiwan.

The Lexus LM uses Lexus's iconic family design, the interior of the spindle intake grille is designed with a mesh structure, and the headlights on both sides are made up of three matrix beads, which is more visually impacting than Elfa with ticked LED daylight.

In order to improve the "temperament" of the car body, Lexus designed the door joint as a Z-shaped chromium-plated decorative strip style, in order to reveal a stronger degree of identification and luxury temperament. In terms of size, the length, width and height of the new car are 5040/1850/1945mm and wheelbase 3000mm respectively, compared with Elfa in terms of length and height. The tail is designed with a penetrating lamp group, which is also paired with a chrome-plated decorative strip through, with a sharp edge showing an X shape.

Lexus LM uses Lexus custom design in interior decoration, offering black and white interior color matching, as well as double-row 4-seat and three-row 7-seat version options, 4-seat version with partition design, partition with 26-inch car TV, rear car refrigerator, rear seat massage, back control panel and other configurations, while the 7-seat version is more like Elfa design.

What is known so far is the Lexus LM 300h version, which will be equipped with the same 2.5-liter hybrid system as the Elfa / Wilfa twin-engine, but the specific power parameters have yet to be officially announced.

As for pricing, Lexus is still in suspense and will not announce the pre-sale price of the new car until January 10 next year. However, some car dealers released news earlier that the price of the existing Lexus LM300h was increased by 1.68 million and the price on arrival reached 4 million. I don't know whether this is the case for the time being.

However, I believe that price increase is inevitable. After all, it is a common practice of Lexus. Even the guided price of the best-selling Lexus ES has increased, ranging from 1.1 yuan to 15000 yuan. This is only an official price increase, not a dealer price increase.

How much the price increase of the new car can only be known after it comes on the market, or as netizens said before: a price increase of 800000? It's not so discount! However, no matter whether we increase the price or not, or whether we pay for "IQ" or not, in the face of the performance of the domestic luxury market, there will still be consumers who can accept it. After all, luxury brands virtually represent a certain status and identity value. According to the latest Lexus sales figures, Lexus sold 180239 vehicles in China in November, up 21% from a year earlier. It is clear that the price increase does not affect consumer enthusiasm for Lexus.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat