AutoBeta(AutoBeta.net)12/23 Report--

2019 is almost over. According to the data recently disclosed by FAW Red Flag, the cumulative sales of Red Flag reached 88000 from January to November 2019, which has achieved positive growth for 21 consecutive months, with an increase of more than 200% compared with the same period last year. It is understood that the annual output of Red Flag Manufacturing system exceeded 100000 vehicles, an increase of 199% over the same period last year. While we can see the increase in production capacity, the sales of Red Flag are also growing steadily.

Since Xu Liuping, chairman of China FAW Group, took office, he has implemented a new red flag brand development strategy. New Red Flag has achieved cumulative sales of 33000 vehicles, an increase of 602% over the same period last year; sales for the whole of 2019 are expected to be 110000 vehicles, an increase of 23.3% over the same period last year. However, it is still difficult for Red Flag to achieve its target of selling 110000 vehicles a year. Judging from the sales results of the previous 11 months, Red Flag sold an average of 8000 vehicles per month, and it is still difficult for Red Flag to complete 22000 vehicles in the remaining month.

In terms of specific models, H7 retail 1405 vehicles and H5 retail 2905 vehicles in November, all exceeding the set target. In addition, Hongqi's wholesale sales in November were 4504 vehicles, 1506 H7 models and 2998 H5 models, while Hongqi had 4389 new orders in November, including 1391 new orders for H7 and 2998 new orders for H5.

Xu Liuping has said that Red Flag will reach its annual sales target of 100000 vehicles by 2020, and then advanced its target of 100000 vehicles to 2019 because of the surge in Red Flag sales. Judging from the current situation, the annual sales target of 100000 vehicles should not be too difficult.

At present, according to the product planning of Red Flag brand, Red Flag H5 and Red Flag HS5 and other new models have been launched one after another. By 2020, Red Flag will launch 13 models, including fuel vehicles, plug-in hybrids and pure electric vehicles. Compared with the weak domestic car market this year, the sales performance of Red Flag models can be said to have made a lot of progress. Red Flag has finally found its own accurate positioning and management strategy in the fierce competition in the car market.

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