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An American supercar brand launched in China, but first launched a "elderly scooter" Miami, asking for 168800, a strange phenomenon in China's auto industry is very rare, dismal sales are destined to be its fate. It is reported today that the flagship store of Sailin Mai Mai Tmall has been cancelled and closed, less than two months after its products were launched.

Sailin Maimai officially launched on the Singles' Day, with a total of two models, the sports customized version and the cherry meatball customized version, with a subsidized price of 15.88 yuan and 168800 yuan respectively. Throughout November, however, the store received only nine orders and sales were dismal.

Some netizens analyzed that Sailin Maimai is a very strange model with a very special market positioning. Coupled with the high price, no consumers have bought it.

The store closed as soon as it opened. Sailin customer service responded to the media that because of the adjustment of brand planning, Mai Mai flagship store has been closed. More information about Miami brand can be found on the official website, which will be launched in the near future.

Sailin Maimai locates the pure electric minicar, which is called "urban electric sports car" by Wang Xiaolin, chairman of Sailin Automobile, but another name for it online is "elderly scooter".

In appearance, Sailin Maimai challenges aesthetics. Such a small size has the shape of a three-car car with a double-door and two-seat design. Some netizens said that the car's small and cute appearance was very cute, while some netizens thought that the elderly scooter had a sense of vision. In terms of body size, its length, width and height are 2995/1600/1580mm and its wheelbase is 1920mm. The total mass is 1259kg and the preparation quality is 1100kg.

In terms of power, the new car will be equipped with a SJ040248A-2103 drive motor produced by Shanghai Zhongke Shenjiang Electric vehicle Co., Ltd., with a maximum power of 132hp (97kW). In terms of batteries, it will be equipped with ternary lithium power batteries produced by Wuhu Tianyu Energy Technology Co., Ltd. At the same time, the maximum speed of the car is registered as 100km/h on the website of the Ministry of Industry and Information Technology.

According to officials, the car has a maximum range of up to 305km under the NEDC standard and is equipped with six airbags, which can support a maximum climbing slope of 45 per cent and has super-running control.

Wang Xiaolin initially had high expectations for Maimai's market. In response to netizens' doubts, Wang Xiaolin specially held a performance test race to compare the performance with more than a dozen brands of electric vehicles, thus demonstrating Miami's sports performance.

Even so, in the end, consumers who choose such small electric models generally pay less attention to power performance and are more used for urban commuting, such as the Great Wall Euler R1 and Baojun E200. At the same time, as a low-end model under a new brand, the price is as high as 160000, and many netizens said they could not understand it. The outcome is bleak due to a variety of factors.

Through information introduction, Sailin Automobile is an American supercar brand, mainly engaged in the modification of American muscle vehicles, and later launched Sailin S7, Sailin Mustang and other models. In 2009, Sailin International Automobile Company of the United States and a number of enterprises in the United Nations of Weimeng Automotive Industry Group jointly invested to establish "Jiangsu Sailin Automotive Technology Co., Ltd." in Jiangsu Province, which officially opened the way for Sailin Automobile to enter China. Wang Xiaolin is the chairman of Jiangsu Sailin Automotive Technology Co., Ltd. Sailin has two factories in Rugao, Nantong, Jiangsu Province. the large factory plans to have an annual production capacity of 150000 units, with the production line required by ordinary vehicle factories; small factories mainly produce supercars and electric cars with an annual production capacity of 70, 000 units.

Jiangsu Sailin Automobile does not have the qualification for passenger car production. It is learned from the declaration information issued by the Ministry of Industry and Information Technology that Jiangsu Sailin Automobile borrowed the production qualification of "Jinhua Youth Automobile Manufacturing Co., Ltd." and finally achieved the landing of domestic car construction.

What kind of consumers will buy a miniature electric car with a "supercar gene"? It is conceivable that in this market where consumers are becoming more and more rational and mature, Maimai is doomed to be difficult to succeed.

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