AutoBeta(AutoBeta.net)02/14 Report--

In 2018, China's auto market ushered in the first decline in sales in 28 years, and the new policy is urgently needed to further stimulate sales. In January this year, the National Development and Reform Commission announced that it would consider introducing a new policy to encourage automobile consumption. On January 29, ten ministries and commissions jointly issued an implementation plan to promote steady growth in consumption, in which the automobile industry will once again launch the policy of "automobile going to the countryside", hoping to revitalize the Chinese automobile market with "automobile going to the countryside" in increments of third-tier and fourth-tier cities.

Six measures are formulated in the Plan to promote automobile consumption, promote the scrapping and renewal of old automobiles, and give appropriate subsidies to owners of scrapped vehicles with emission standards of three or less countries and purchase new vehicles. In order to promote the upgrading of rural automobiles, appropriate subsidies will be given to rural residents to scrap tricycles and purchase passenger cars with emissions of 3.5 tons or less or 1.6 liters or less.

A few days ago, FAW-Volkswagen and Chang 'an Auchan took the lead in announcing the policy of automobile going to the countryside, with the highest subsidy of 220 million yuan.

FAW-Volkswagen launched three models first into the "car to the countryside" policy scope, respectively Jetta, Bora and C-TREK Wei collar. All the corresponding models purchased through "automobile going to the countryside" can be paid in installments according to financial loans, and the average daily repayment is converted to 49 yuan-101 yuan.

According to the scrapping subsidy announced by FAW-Volkswagen, the subsidy range of the three models is RMB 2200-3000 yuan. Other models can enjoy scrapping subsidies ranging from 4,000 yuan to 9,000 yuan according to different preferential schemes, while the scrapping subsidies enjoyed by the brand-new generation CC are as high as 12,000 yuan.

Chang 'an Auchan Automobile also implements the policy of going to the countryside, and can enjoy up to 22,000 yuan of factory subsidies.

Among them, the comprehensive subsidy can reach 22,000 yuan if the replacement subsidy, financial discount interest and direct subsidy are included in Kesai; the maximum subsidy for Auchan Keshang plus replacement and financial discount interest can reach 11000 yuan; CX70T can enjoy 20,000 yuan at most, X70A can enjoy 8000 yuan at most;A800 and A600 can enjoy 3000 yuan and 5000 yuan subsidy respectively.

Chang 'an Auchan responded to the "subsidy to the countryside" saying: take the lead in responding to the policy of going to the countryside, and the policy will be parallel after landing!

At present, the specific policy scheme has not been officially implemented. To a certain extent, the manufacturer subsidy and promotion preference have changed their terms. In addition, destocking is also a digestive channel in response to "cars going to the countryside", inventory vehicles can be purchased in the third and fourth lines and villages.

China's auto market environment has changed dramatically in 10 years, from rapid growth to saturation. How much does the policy of "cars going to the countryside" play a role in new car sales after 10 years?

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