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With the development of the Internet era, more and more used car e-commerce platforms appear, which solves the problem of consumers' trust in the market price of second-hand cars through big data model. Under the current trend of improving the second-hand car market, everyone has a crisis because of financial problems, and even the news that people and cars will withdraw from the stage of second-hand car competition.

Recently, it is reported that Renche has reached a strategic cooperation agreement with Shenzhen Branch of China Construction Bank Co., Ltd., and Shenzhen Branch of China people's property Insurance Co., Ltd.

According to the cooperation agreement, Renche, Shenzhen Construction Bank and Shenzhen PICC will carry out in-depth strategic cooperation around auto finance business and establish a long-term financial partnership. Shenzhen Construction Bank will provide Renche with a credit line of 10 billion yuan and provide comprehensive financial services and support to Renche and its holding subsidiaries to help Renche continue its rapid development.

The incident was traced back to June 14 this year, when Li Jian, CEO of Renche, issued an internal letter announcing that the company had successfully upgraded to stage 2.0 and would "optimize" the company. However, insiders revealed that the layoffs were 60%, and even only 300 people were left after layoffs. Compensation will be paid on a nine-month basis, which is equivalent to 1x9 per month.

Some people said that the year-end bonus for Renren car was originally paid for the last time before the Spring Festival, but the notice was later changed to the second quarter of this year. However, it has not yet been released, so it is inevitable to worry about whether the compensation paid over a period of nine months can be completed.

Later, Renren's public relations department responded to questions that 60% of the layoffs were not true and were rumors. For students who may be involved in optimization, they will make corresponding compensation in accordance with the provisions of the Labor Law, and the amount of compensation is "Number1". At the same time, in order to thank each student for their contribution to the development of Renmin car, they will give a certain proportion of company options according to the actual situation.

But the paper could not contain the fire, and at the end of October this year, Renren car was sued for owing focus Media advertising fees, so that Renren car's account has been closed. In March this year, Renren began to be reported to have been recovered for defaulting on a number of advertising agencies. So far, the company has not received financing for more than a year.

Originally, Renren car can obtain a large number of conversion rates and user reputation accumulated by the enterprise's long-term hard work in advertising. The user satisfaction among the transaction users is 98.5%. After users use Renren car, 94% of users will recommend Renren car to others.

However, because of an accident, Renren car found that all its source information had been quietly leaked to competitors, and its peers could contact car owners and get the car source with faster speed and higher prices. it is conceivable that spending a lot of money on advertising is to be able to get more information, whether it is people who buy or sell cars, which is now in vain.

According to a person familiar with the matter, Renren car failed to find the leak for a long time, did not find a person involved until the beginning of this year, and finally admitted that he made a profit by selling car source information. Because of this, it was reported that Renche was unable to repay its debts and layoffs due to financial difficulties.

After experiencing all kinds of "bankruptcy", "layoffs", "capital chain break" or other negative news or facts or rumors, Renren, which has been kicked out of the first camp of used car e-commerce, has finally taken a turn for the better with the support of Shenzhen Construction Bank and Shenzhen PICC.

Some people in the industry believe that China's used car market has been in a steady performance. With the good news such as the liberalization of the relocation policy, the used car market has shown a trend to improve. Today, the proportion of e-commerce transactions is still low. At this stage, used car e-commerce still needs to fight each other in advertising, traffic, car sources and other fields.

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