AutoBeta(AutoBeta.net)12/29 Report--

With the end of the year approaching, less than three days before 2020, it can be described as "difficult" throughout 2019. After falling after 2018, the auto industry has not improved this year, making it difficult for most car companies to meet the sales targets set at the beginning of the year. According to current statistics, only four car companies have achieved their annual targets, and there is still no hope for most car companies to achieve their goals.

In the early morning of December 27th, FAW-Volkswagen announced that the millionth vehicle in 2019 would be off the line, meaning that the company's production had exceeded 2 million for two consecutive years, two days earlier than last year. In addition, according to the official announcement of FAW-Volkswagen, the company's production and sales both exceeded 2 million vehicles in 2019, meaning that FAW-Volkswagen became the first and only car company to meet its annual target of 2 million vehicles.

Also outstanding is Guangzhou Auto Toyota, which has exceeded its target in November in previous years. This year, Guangzhou Automobile Toyota has become only one of the few car companies to achieve its target ahead of schedule. Guangzhou Auto Toyota sold 624000 vehicles in the first 11 months of this year, an increase of 16% over the same period last year, and has achieved its annual sales target of 620000 vehicles one month ahead of schedule.

It can be said that Dongfeng Honda, which is also Japanese, has been rising all the way this year, leading not only the market, but even car companies. Data show that Dongfeng Honda sold 71.65 vehicles in the first 11 months of this year. It has achieved its annual sales target of 710000 ahead of schedule.

As a domestic independent brand, only Red Flag cars have achieved the annual target, although the volume is small, but it is also a positive role for Red Flag. The new Red Flag brand announced on December 26th that its cumulative sales this year had exceeded 100000, reaching its annual sales target five days ahead of schedule, and the cumulative sales in the first November was 88020, a sharp increase of 211% compared with the same period last year.

Car companies that have completed their sales ahead of schedule can be said to have performed well this year, showing a trend of counter-trend growth in this year's overall environment. Of course, many car companies are expected to meet their annual targets.

First of all, as Japanese brands, FAW Toyota and Guangzhou Auto Honda are not as good as Guangzhou Auto Toyota and Dongfeng Honda, but they both belong to the same brand and their sales are not much different. According to sales data, the cumulative sales in the first 11 months were about 670000 vehicles, an increase of about 1.2% over the same period last year, and 92% of the annual sales target, while GAC Honda's cumulative sales in the previous November were 698200 vehicles, with an annual target completion rate of 94.17%. The annual target is just around the corner.

Obviously, Japanese brands have become the big winners this year. As the mainstream Japanese camp also has Dongfeng Nissan, but due to this year's annual target of 1.19 million vehicles, and January-November cumulative sales reached 1.041 million vehicles, only 87.5% completed, it is unlikely to achieve the target.

In addition to Japanese brands, luxury brands have also bucked the trend this year, but from the point of view of BBA, they have not achieved their goals. According to the data, Beijing Mercedes-Benz sold 641000 vehicles from January to November, up 6.3% from the same period last year, still far from the annual sales target of 760000 vehicles, while Audi's cumulative sales in China in the first November was 618000 vehicles, up 3.5% from the same period last year. The annual target of 682000 vehicles is expected to break through. However, BMW did not announce an annual sales target, with cumulative sales of 656000 vehicles in the first 11 months, up 13.6% from a year earlier.

In contrast, American brands are under much more pressure this year, especially as SAIC GM is the most affected, with cumulative sales of 1.4756 million vehicles this year, down 17.94% from the same period last year. Joint venture owner SAIC GM Wuling sold 1.4372 million vehicles in November, down 21.75% from a year earlier, resulting in a decline in SAIC sales. The most serious is Changan Ford, which sold 166100 vehicles in the first November, down 46.13% from 360000 in the same period last year, with an annual target of 400000.

In recent years, the performance of Korean brands is the same as in previous years, and there is still no hope of achieving the goal. In the first November, Beijing Hyundai sold 620000 vehicles, down 5.4% from the same period last year and only 69% of this year's annual sales target of 900000 vehicles. Dongfeng Yueda Kia's cumulative sales of 264600 vehicles from January to November reached the target of 410000 vehicles.

Looking at the domestic independent brands, the Geely brand has achieved the best results, with cumulative sales of 1.2315 million vehicles in the first 11 months, while Geely's annual target sales volume is 1.36 million, and the current completion rate has reached 91%. Great Wall, which is also excellent, adjusted its sales target for 2019 to 1.07 million. From January to November this year, Great Wall sold a total of 954000 new cars, an increase of 3.81% over the same period last year, and the annual sales target has reached 89.2%. There is little pressure to meet the new annual sales target.

As new energy began to deteriorate sharply in the second half of this year, car companies such as BAIC New Energy and BYD also had an impact. BAIC New Energy sold a total of 114000 vehicles, achieving only 51.8% of its annual target of 220000 vehicles. BYD sold 412500 vehicles this year, achieving its annual target of 650000 vehicles.

Against the backdrop of the downward domestic car market, Japanese brands have become the big winners this year, and luxury brands have also performed well; in addition to individual head independent brands that can rise against the trend, most car companies are unlikely to achieve their annual sales targets this year. Especially in the context of the decline in the new energy market for five consecutive months, the pressure on new energy is even more difficult. Generally speaking, in the downward trend of the car market, car companies without core competitiveness may gradually become marginalized or even eliminated.

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