AutoBeta(AutoBeta.net)12/29 Report--

On the evening of December 28th, NIO held its annual NIO Day conference, and the new ES8 and EC6 sedan SUV were released, which began delivery in April and September 2020, respectively. At the same time, the price of the 100kwh battery pack was announced, which increased the NEDC mileage of ES8 to 580km to exceed 600km. In response to the current problems and development of NIO, Chairman Li Bin made a response.

When talking about why he chose the high-end automobile field, Li Bin said, "in a market of more than 100,000 yuan, many Chinese brands have done quite well, and there is no shortage of us. There is no Chinese brand in the mainstream high-end market (30-500000 range). Someone has to challenge it. Let's do it. NIO won't make a very cheap car. " Li Bin further explained, "only by taking the road of the mainstream high-end market, can NIO have a chance. If we compete in the middle and low-end market, it will be very difficult for us to compete."

At the press conference, the price of the new ES8 was announced, which was 20, 000 yuan higher than the cash version, and Li Bin said with a smile that "the price has gone up." The new ES8 has three battery-lasting versions and has a seven-seater / six-seater model with a price range of 46.80-534000 yuan. The battery pack has a range of 415km for the 70kWh, 485km for the 84kWh version and 580km for the 100kWh version. In addition, NIO also launched a signed version of the ES8 model, the price range is 55.80-624000 yuan.

In 2019, the storm continues to come, falling into a huge loss, capital is the biggest problem. Li Bin said, "in terms of Ulai, recently, the whole company has been actively raising funds, and many aspects are moving forward, including some departments that can operate independently, and independent financing is being promoted."

In September this year, Xilai released its Q2 results, which showed that it had revenue of 1.508 billion yuan in the second quarter and a net loss of 3.285 billion yuan attributable to shareholders in the second quarter, compared with a loss of 6.11 billion yuan in the same period last year. NIO confirmed at that time that the company has actually lost about 22 billion yuan so far.

At the same time, NIO announced that Q3 2019 results will be released on December 30, 2019, and a teleconference will be held at 8 pm that night.

After substantial layoffs and further cost-cutting, delivery has risen, the amount of Q3 reported losses may slow down month-on-month. Xilai delivery data show that the cumulative delivery volume of Q3 is 4799 vehicles, and the delivery volume is more than 2000 units for three consecutive months in September, October and November.

Li Bin said, "the start-up of Xilai Motor needs external funds to support for a period of time, and only after a certain amount does it begin to have a gross profit margin. With the gross profit margin, there is a process of continuous increase in gross profit margin, and losses continue to shorten. This process is an objective law. "

It added, "We have had billions of dollars in financing in the past and now we don't need that much money. We are now a listed company, and the company has more channels than you think. for us, it is a normal job, not a particularly extraordinary thing. "

In 2019, there was a cash crunch and embarrassing results, with several rounds of layoffs and slimming plans and frequent turnover of senior executives. During the rapid development of NIO, the total number of employees is about 9500, 1200 jobs were cut in September, followed by two rounds of layoffs in US offices, and NIO continues to reduce the number of employees.

In terms of executive turnover, Zhuang Li, vice president of automotive software development, left on June 30; Zheng Xiancong, co-founder of Lulai, left on August 15 and will continue to serve as Li Bin's personal adviser after retirement; Xie Dongzhong, chief financial officer of CFO, resigned as the company's chief financial officer for personal reasons on October 28th, followed by Wei to hire China International Capital Corporation auto analyst Feng Wei as the new CFO.

According to the Q3 financial report, whether the performance is improved or not is crucial to the operation of the company's business. However, Li Bin believes that NIO must be better than before.

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