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Recently, the notice document of the company transformation research office of Haima Automobile has been circulated on the Internet, and it has been interpreted by the outside world that Haima is preparing to quit the automobile industry. In response to this news, Haima issued a description of the situation.

FAW seahorse denied the media speculation and gave a detailed explanation on the establishment of a research office. FAW Haima said that as a local enterprise in Hainan, Hainan is comprehensively promoting free trade pilot zones and free trade ports with Chinese characteristics, and has set up a company transformation research office, first, to make use of the policy advantages of Hainan free trade port to vigorously develop overseas markets and expand product exports; second, to comply with the development trend of the new four modernizations of the automobile industry, explore and research the transformation of products from traditional fuel-fired vehicles to energy conservation, environmental protection and intelligent Internet connection.

This year, Haima Motor is very difficult, sales continue to decline, performance losses, stock trading of listed companies has been implemented "delisting risk warning", the name of Haima Automobile stock has been officially changed from "Haima Automobile" to "* ST Haima".

According to KuaiBao, production and sales of Haima Motor in November, a total of 2426 vehicles were produced in November, down 57.39% from a year earlier, and November sales were 2364, down 10.22% from January to November, down 58.95% from January to November.

At the same time, according to the performance report, Haima Motor's revenue in the first three quarters of 2019 was 3.43 billion yuan, a decrease of 15.07 percent compared with the same period last year; the net profit and loss attributed to shareholders of listed companies was 201 million yuan.

In 2017 and 2018, Haima Motor has lost money for two consecutive years, with a cumulative loss of more than 2.6 billion, and lost its accumulated profits in the previous 16 years. This year, Haima benefited from the sale of some assets, resulting in a sharp drop in losses, but the stagnation of the car business has put Haima in trouble.

A house sale announcement of Haima Motors this year was ridiculed by netizens as a "car brand focused on real estate speculation." In May, Haima issued an announcement to sell properties in Haikou Jinpan Industrial Development Zone, including 269 residential units and 15 shops.

Haima Motors has failed in the field of fuel vehicles, and new energy vehicles have failed, making life very difficult for the company, which has been established for 30 years. However, Haima is still pinning its hopes on the new product, and in the official statement, Haima said that the new Haima 7X, a MPV model, will be officially launched in the first half of 2020.

Haima Motors also said earlier that it would return to the main business and return to the automobile business. Chen Kui, general manager of Haima, said that the sale of a large number of properties is a divestiture of Haima's idle assets, and in the future, Haima will also focus on the automobile business, especially the new energy vehicle business. "in the past, Haima did not devote all its energies to automobiles, but also engaged in real estate development and other businesses, without focusing. Now, seahorse cars should have no distractions, do a good job in the main business, and return to the automobile business. " Chen Quan said.

Seahorse used to have two main selling models, Fumilai and Haima S5, which were also sold ten thousand vehicles a month in the market that year. As the brand strength is weak, and the product strength is lagging behind, sales are now much lower than before. Lack of core technology, brand promotion is not active enough, strategic planning is not clear, the achievement of today's Haima car.

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