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Recently, Haima officially confirmed that it plans to display a number of its all-electric models during the 2020 India Auto Expo, so as to enter the market, and is discussing cooperation with India's central and local governments.

It is understood that Haima Motors has partnered with Bird Electric, a local Indian manufacturer, to launch its own series of featured electric vehicles at the Indian Auto Show in February 2020. At the same time, Haima is conducting cooperation negotiations with several parts suppliers in India, considering dealer cooperation and marketing strategy, and employing several professional agencies to conduct in-depth research on the Indian market.

Overseas models include the pure electric car combination Aishang 360hatchback, E3 midsize sedan, E5 SUV and E7 MPV produced by Haima Motor Company.

Earlier, a notice about the establishment of the company transformation research office of Haima Motor was circulated online, and it was interpreted by the outside world that Haima was preparing to quit the auto industry. Since then, Haima Motor refuted the rumor and issued a description of the situation. First, in order to comprehensively promote the free trade pilot zone and free trade port with Chinese characteristics, make use of the policy advantages of Hainan free trade port, vigorously develop overseas cities, and second-hand comply with the development trend of the new four modernizations of the automobile industry. explore and research products from traditional fuel vehicles to energy conservation, environmental protection and intelligent network connection.

Obviously, the plan to export to India proves the relevant reasons for the seahorse's response. Judging from the current situation, seahorse has long been prepared for export to the Indian market, according to the company's plan to accelerate the launch of new energy vehicles, not only to launch the domestic market, but also to accelerate the progress of foreign export markets. According to the company's model plan, plug-in products and 400KM endurance electric vehicles will be launched in 2019, deep hybrid products and variable platform long-range electric vehicles will be launched in 2020, and L3 self-driving products, including plug-in 8s and S5, will be launched in 2022. Even if Haima does not respond, the rumors will not be broken.

Encouraged by the success of MG's entry into the Indian market, Haima began to assess the possibility of entering the Indian market, according to people familiar with the matter, speculating that the research office is exactly the case and plans to show its products for the first time at the upcoming 2020 auto show. People familiar with the matter also revealed that it is not clear when the company will start doing business in India.

With the accelerated development of China's automobile exports, in addition to the Great Wall, auto companies such as Changan, BAIC Foton, Geely and Chery also plan to enter India in the next five years. Great Wall will enter the Indian market through its subsidiary Haval Motors by 2022.

Haima Motors, as a car company that has developed in China for more than 30 years, is gradually moving towards the edge. According to KuaiBao, production and sales of Haima Motor in November, a total of 2426 vehicles were produced in November, down 57.39% from a year earlier, and November sales were 2364, down 10.22% from January to November, down 58.95% from January to November.

In order to save himself, he had to change his strategy to enter the overseas market, just like the marginalized Lifan car, knowing that the domestic intensity was quite fierce and that he did not have any absolute advantage, so he focused on the overseas market and obtained certain sales in Russia and other places with very good performance-to-price ratio.

Just MG, Lifan, Haima, or other marginalized autonomous car companies, in the domestic situation can not survive, change strategy is not a solution, although not a complete solution, but at least a kind of support. However, some analysts believe that one of the biggest obstacles facing [Chinese car companies] in India is to overcome the country's perception of the quality and credibility of Chinese products, so car companies still need to exercise more control over the power of their products. win the favor of brand-conscious buyers.

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