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In the face of the cold winter of the automobile market, any enterprise will not be better off, the new car market is not good, and the used car market is the same. A few days ago, the melon seed used car that preaches "no middleman makes price difference" has been reported to have a large proportion of layoffs, and a number of melon seed used car city strict selection shops have recently moved to a tight situation.

It is reported, melon seed second-hand car layoffs as high as 20%-30%; and Shanghai, Shenyang, Nanjing, Wuhan and many other places of strict selection shops have moved, rent withdrawal situation, involving as many as 12 cities. Since September, melon seeds used cars have started layoffs mode. And a few days ago there is a workplace social platform revealed that melon seed second-hand car layoffs in the proportion of about 50%.

However, according to the melon seed used car official statement, it is optimized. Yang Haoyong, CEO of many car groups, said that under the background of cold winter, personnel optimization is the best behavior to reduce cost and increase efficiency. On the one hand, the used car platform should ensure the improvement of quality, on the other hand, it should maintain the growth of data, and personnel optimization is an inevitable choice.

"Enterprises are ultimately profitable. As head enterprises, they need to store more grain in winter." Yang Haoyong said.

He also said that the company is promoting store optimization, exploring store operation modes such as multi-store in one city and combination of stores and warehouses, so as to provide users with convenient transportation and diversified service purchase experience; at the same time, combined with its own mode optimization, it will optimize personnel structure according to the enterprise situation, improve organizational efficiency, give profits to users with cost reduction and efficiency increase, and provide users with more comprehensive guarantee services.

In March this year, melon seed used car announced the official launch of the "national purchase" business, from then "no middleman to earn price difference" advertising words to "where the price is low, help you buy where." The unexpected is that this business has a lot of pressure on the advance of funds.

A melon seed second-hand car strict selection point sales personnel said, melon seed second-hand car in the investment of huge investment in vehicle source, vehicle maintenance, cross-regional transportation and other links, but also need to advance funds for customers. Car buyers who want to buy vehicles nationwide need to pay a deposit of 10% of the contract price, while melon seeds need to transfer the full amount to the seller's account. In other words, melon seeds have to pay the rest of the car.

Compared with the strict selection of store mode, the cost is not low. In terms of paying store rent, employee salary, water and electricity fee, property fee, etc., melon seeds used cars need to pay a large amount of funds in advance. For example, in the closing stage, melon seeds need to pay up to 70% of the transaction price to the seller.

Therefore, for melon seeds second-hand cars, in strict selection shop and national purchase two business simultaneously promote, layoffs or move shop to reduce costs, became melon seeds helpless choice.

It is worth mentioning that, recently, melon seed second-hand car nationwide purchase advertising rate is very high, not only in the hit drama "Celebrating the Year" at the beginning of the implant, but also in the popular variety show "Tucao Conference" in the fourth season exposed. According to Yang Haoyong previously revealed, 2019 melon seeds advertising amount is still more than 2 billion yuan, so said. Advertising also accounts for most of the cost of melon seeds used cars.

Since the complete cancellation of the second-hand car relocation policy this year, it means that consumers can buy satisfactory second-hand cars nationwide, which will stimulate the activity of the second-hand car market, especially the purchase of second-hand cars in different places.

Statistics show that the used car business was less than 5% three years ago, but now it is up more than 12%. It is expected that the overall used car business will exceed 15% in 2019. Obviously, used cars are gradually accepted by consumers, and more and more 4S stores are joining the used car retail business and benefiting from it. In 2017, there were 12.4 million used car transactions in China, of which 1.55 million were on e-commerce platforms, accounting for only 12.5%, and about 15% in 2018, which means that most used car transactions are still completed in the traditional used car market.

The launch of global purchase means that melon seeds grab the business of car dealers on the one hand, and may also want to do the business of car dealers on the other hand. Sun Honglei, the spokesman of "no middleman to earn price difference", has also been changed into Lei Jiayin, representing the transformation of melon seeds used cars.

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