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Recently, a new car codenamed S61 at Chery's Chengnan factory in Wuhu, Anhui Province, was officially put into production. Based on the Chery New Energy LFS platform, the car is the second pure electric SUV with lightweight all-aluminum body under the platform. It is worth noting that the Chery New Energy S61 launched the newly designed brand LOGO, which uses the shape of a shield and even looks a bit like Porsche from a distance, but the actual structure and design have not been officially announced.

Today, we obtained the modeling map of Chery's new brand LOGO from relevant sources. From the point of view of the new LOGO, the whole is the outline of the shield shape, with a smooth transition at the edge, a black element as the background, a grid-like design at the top and bottom, and a familiar Chery brand logo in the center.

The launch of the new independent brand LOGO may mean that Chery will create a series of new positioning of new energy products, and form the same family design style, the new LOGO plays a role in increasing product recognition.

According to officials, the Chery S61 plans to go public in the first half of 2020, with a price range of 20 to 250000 yuan. Because the car is based on the Chery LFS platform and uses an all-aluminum body, the positioning A-class SUV has the wheelbase of 2805mm, so it is expected to be a high-end product.

After launching new cars such as Ruihu 8 and Erize series, Chery's terminal sales rose in 2019. Data show that Chery sold 62142 cars in November, up 17.4% from January to November, up 11% from January to November. With the vigorous promotion of new energy vehicles in the current market, Chery has also accelerated the strategic layout of new energy and launched a number of new energy passenger models.

Chery's new car, code-named S61, has a completely different design style from Chery's models. The appearance of the car is operated by Binnifarina, and the overall design style comes from the waves, officials said. The front face of the Chery S61 adopts a closed design, split headlamp group and X-shaped design, and the front is penetrated by a chrome strip, and above the front is the position of the new car. Netizens have different opinions on this, such as the combination of Porsche, LinkedIn and NIO.

The side shape is similar to the Chery Xingtu brand model. The rear part of the real car is designed for a through taillight group, and the interior of the lamp group on both sides is horizontally arranged with light sources. at the same time, the new car is also equipped with a combination of black and silver elements. At the same time, the tail mark adopts the "CHERY" Chery English logo.

Interior decoration is now popular through the large screen style, providing full liquid crystal instruments, is expected to add more intelligent technology configuration. However, the idea of using a large number of wooden panels for interior decoration is at odds with the technological atmosphere of new energy vehicles.

S61 is based on the Chery New Energy LFS platform, which has the characteristics of new architecture, extensibility and sharing, and the proportion of aluminum alloy application on the body is 93%. The platform can accommodate all levels of vehicles, including the capacity of the battery pack can also be expanded and adjusted. At present, the power data of the car have not been released.

From the point of view of the real car, Chery S61 has a strong confusion, so netizens give an evaluation that can not be understood. Some netizens said that the car seemed to feel that Chery's design had suddenly gone backwards, with an indescribable sense of cheapness. And some netizens think that this car is like a piece of work cobbled together by the styling features of Porsche, Lecker and Xilai, which is a long story.

Independent brand after considerable development, brand construction also has a history, in the shape design than in the past has made great progress, and to form a unified family style, making the brand recognition greatly increased. However, the mass production of the Chery S61 may only be counterproductive because of its strong confusion. In any case, independent brands in styling design, or once again set off some controversial topics.

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