AutoBeta(AutoBeta.net)03/21 Report--

Due to the rapid transformation of the automobile industry, the automobile industry has set off a "wave" of cost-cutting and layoffs. Automobile companies cut costs through a series of restructuring plans and increase investment in electrification and automation to speed up their own transformation.

BMW announced that it would cut costs by more than 12 billion euros by the end of 2022, supporting huge investments in new technologies such as electrification and automation. It is understood that BMW's R & D investment cost in 2018 alone was as high as 6.89 billion euros, accounting for 7.1% of the group's total revenue. It can be seen that BMW also advocates "early retirement" for employees in its cost-cutting plan. 1500 employees have responded to this initiative, and there may be more in the future.

Not only does BMW have to face the pressure from the rapid transformation of the automobile industry, but a large number of automobile manufacturers, such as Volkswagen, Ford and General Motors, are also considering how the company can develop and keep up with the trend in such a large environment. to make the company profitable.

Volkswagen plans to optimize 5000-7000 people, allow employees to "retire early" and cut the cost of the core Volkswagen brand by 5.9 billion euros by 2023, with a view to increasing the return on operating sales to 6 per cent. So as to speed up the pace of electrification and automation of the company's cars; Ford is also making large-scale layoffs in Europe, which is expected to lay off more than 3000 people, and is considering closing factories. It was previously revealed that Ford had planned to lay off 70,000 employees worldwide in the second quarter of this year in order to achieve the largest industrial restructuring. GM also announced in November last year that it would lay off 15% of its salaried employees by the end of 2019. Including 25% of executives, close seven production sites worldwide. GM's restructuring plan is understood to save the company about $6 billion by 2020, supporting investment in electrification and automation.

The research on the electrification and automation of cars often requires a large amount of capital investment. on the road for automobile companies to seek transformation, iron striking still needs its own strong, with superb technology, the products can withstand the doubt and withstand the test. Make a good plan in advance, grasp the trend of the industry in time, and effectively reorganize the company, and finally, will stand out in this "battle".

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