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At the end of 2019, an independent car brand suddenly stepped up its marketing efforts and held several large-scale safety testing activities in succession, first the Borey stress test re-dug the marketing routine of more than a decade ago, and then the sledgehammer hit Dihao GL. Such marketing activities are very rare in recent years, so that the brand has been a good performance of Geely, began to leave a bad impression on users and netizens.

Not long ago, the video of the event has been circulated on various platforms, and netizens have different comments. Yang Xueliang, vice president of Geely Automobile Group, has been criticized by netizens for forwarding a video of "Dihao GL 1.5T pendulum test" on Weibo.

"Boss Yang, I'm really confident that Baoyan can walk around and send this kind of video again, otherwise it will be like a tornado in the face too soon," said one netizen. Due to the recent SAIC-Volkswagen Passat all over the network, it was miserable in the 25% offset collision on the front of the China Insurance Research C-IASI, and its always safe and thick image suddenly collapsed, so many netizens suggested that Geely directly let the third-party China Insurance Research Institute hit it more practically. Another netizen said, "Boss Yang, let's not play such low publicity, okay?" If you dare, go to China Insurance Research Institute. "

As can be seen from Geely's marketing campaign of smashing the car with a sledgehammer, the official Dihao GL was placed in a fixed position as a test vehicle, and the 1.5-ton hexagonal pendulum was pulled up to 4 meters high by the crane and released by disconnecting the electromagnetism, using gravity to accelerate the impact on the side of the vehicle, the body was deformed after the impact and the airbag ejected. Fortunately, there were no accidents during the event. Officials said that the B-pillar of Dihao GL showed an ideal "S" shape deformation, no tumbling, no fuel leakage, no fire, and the side air curtain opened normally.

When manufacturers do this kind of marketing activities, it is inevitable to challenge success. The practice of making rules and then participating in both referees and athletes is lack of fairness and credibility, and it is difficult to convince consumers. Therefore, many netizens think that there is no practical significance of marketing, or even a waste of money. Some netizens also questioned that the test car could not prove whether it was a market vehicle bought by consumers or a customized car engaged in activities, which could not explain the problem.

A netizen expressed his opinion to Mr. Yang, saying, "We don't burn too much money so blindly. This Internet is full of curses." Boss Yang, we are all independent first, do not let your marketing means appear so low. You know, a lot of people are waiting for Geely to make a mistake and magnify it ten thousand times. "

In fact, Geely's flagship SUV Xingyue has conducted a round of tests on the China Insurance Research C-IASI, and the final results are not satisfactory, which may be one of the reasons why Geely has been promoting safety recently.

The China Insurance Research C-IASI tested the Geely Xingyue 2019 300T flare, which is a sub-low configuration model, so it is equipped with front / rear side air curtains. The results showed that the occupant safety index in the car got A rating, and the most important positive 25% offset collision only got M rating, with a score of 12 points (the higher the worse), which was the same as Buick Onkway, Honda Ling Pai and Volkswagen Maiteng.

The collision process shows that the Xingyue A column bends at the fulcrum of the roof connection, resulting in the collision invasion of the crew cabin. The evaluation given by the C-IASI of the China Insurance Research Institute is that the invasion of the upper part of the passenger cabin is M and the lower part of the passenger cabin is A, which does not get the G excellent rating.

What is more serious is that the front airbag protection of the front head of the dummy in the Star Crossing car is very small, and the steering wheel moves too much laterally. This problem also appears on Volkswagen Passat and Volkswagen Mai Teng, and there is a collision collapse design or unreasonable problem. At the same time, China Insurance Research C-IASI also commented that "the front coverage is limited after the side air curtain is opened", and the whole project only gets an M rating in the end.

Make their own rules, and then unilaterally declare victory, just like a store always smashing the anti-collision steel beam with a hammer and shaking the car door when more than a dozen people stand. This kind of marketing game is no longer effective today, and it will even cause consumers a lot of scolding and damage the brand image. Nowadays, being proud of marketing should not continue to be the daily life of some domestic brands.

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