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Today, the fifth day after the domestic Tesla Model 3 officially opened the delivery of a new car, Tesla officially lowered the subsidy for the domestic Model 3 standard battery life upgrade version to 299050 yuan. This not only exposed Musk's ambition to the domestic market, but also "cracked down" on domestic new energy car companies and new power car companies again.

According to official sources, Tesla will adjust the Model 3 sales policy of the whole department from now on. The price of its domestic Model 3 basic car will be reduced from 355800 yuan to 323800 yuan (including the basic driving assistance function). As the whole system of Model 3 can enjoy the policy of exemption from purchase tax and the amount of new energy subsidy of 24750 yuan, the subsidized price of domestic Model 3 is 299050 yuan, which means that domestic Model 3 officially goes down to the market of less than 300000 yuan.

In addition, the domestic Model 3 in the choice of accessories has also been reduced to a certain extent. For example, the new car will be standard with pure black car paint (the previous option costs 9500 yuan); the optional price of pearl white, cold silver, deep blue and Chinese red car paint is 8000 yuan (previously 18900 yuan); and the optional installation price of 19-inch rims is 6000 yuan (previously 14200 yuan).

However, it is worth noting that Tesla changed the original complimentary charging pile and installation service into a 8000 yuan optional home charging service package.

Multiple price adjustments are nothing new to Tesla. During 2019, Tesla made many adjustments to imported models because of tariffs, while domestic models were also adjusted twice in May last year. However, the price of domestic models fell further, some outsiders believe that Musk's ambition for the domestic market is expanding, hoping to stabilize the domestic New year energy car market.

According to foreign media reports, Tesla will no longer enjoy subsidies for electric cars in the domestic market in the United States. Tesla's consumers were originally entitled to a $1875 federal tax credit, which lowered the price of Tesla's car. but the policy ends at the end of 2019. This has a negative impact on the company, so Tesla will turn to China for growth.

Yesterday, Tesla, China's official Weibo, launched a poster with a very simple pattern, except for a model 3 and a Tesla charging pile. I thought there were only two lines written on the poster: 2020, then come on!

It is such a simple poster that netizens realize the pun "ridicule", which not only encourages everyone to work hard in the new year, but also reveals Tesla's disdain for traditional fuel cars. And this price reduction information is only the day after the announcement of the poster, we can see that Tesla is putting pressure on domestic new energy car companies again and again.

It took less than a year from the acquisition of the land to the establishment of the factory, Tesla completed the delivery work, and the first batch of made in China Model 3 was officially delivered in Tesla Shanghai Super Factory on December 30th, 2019. The first batch of vehicle delivery employees included Tesla's sales champion, factory technicians, and the head of the delivery team. It was also Tesla's welfare for the employees who took the lead in delivering. As for the second batch of Chinese-made Model 3 cars, Tesla officials also said that they will start delivering new cars to customers on January 7.

Tesla, as a new energy vehicle, is also very controversial, but it is not too much to say that it is the most mature and technological new energy vehicle company, even if the occasional price adjustment and controversy still can not stop Tesla's sales growth in China. According to the China Automotive Information Network, the registration of Tesla cars climbed to 5597 in November, and imported models may decline as domestic models are replaced and upgraded.

Obviously, the first blow to the "series" of domestic Tesla's operation will be the new forces at the same price as Model 3 and new energy car companies. Domestic Tesla, who is now starting to deliver, believes that it will seize a certain market share. New energy car companies, which originally felt the crisis in 2019, will expand in 2020, because Volkswagen and other car companies in addition to Tesla will also start new car delivery. Although, due to demand performance, the new energy vehicle market is still in a downward trend, but whether it is fuel models or electric models, good product power will grow against the trend.

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