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Audi's sales have been doing well in the domestic luxury market, and it was overtaken by Mercedes-Benz and BMW because it was unable to defend its annual sales champion during a product replacement in 2019. But its Q5 has been acting as a "sales burden".

A few days ago, a poster about the Q5 model in an Audi 4S circulated on the Internet. the pattern roughly said that the Q5 model was so popular that there was no exhibition car to visit, and there was a white Audi Q5 model next to the poster, which meant that consumers could not see the car on display and could only learn about it through the model and sales.

Perhaps for consumers, not showing the car means that it is impossible to experience the true feeling of the car, which will greatly reduce the desire to buy. And such a situation in the eyes of netizens, Audi seems to be a little floating! There are also netizens said that there are price increases and parking and other situations.

Of course, it can not be ruled out that this is just Audi to highlight its Q5 "very best-selling" performance. After all, as a best-selling model, FAW-Volkswagen Audi will also consider maintaining an adequate supply of cars to prevent consumers from reducing their desire to buy after arriving at the store. In addition, as a 4S store, it will also be equipped with test-driving models for consumers to experience.

Judging from the recent performance of the Audi Q5, it is true that it is a bestseller. Since Audi replaced the Q5 in July 2018, the shape and interior have been completely changed and lengthened, named Q5L, with a total of 6 models with a price range of 39.28-517000 yuan. But after its launch, it is not a good deal for consumers. From its launch to May 2019, it has been behind the BMW X3 and Mercedes-Benz GLC, with monthly sales of no more than 10,000 units.

However, after Audi began implementing the discount on the Q5 in June 2019, the terminal discount in that month began to rise to 14000 vehicles, maintaining the top spot in the high-end SUV market in the second half of the year, with cumulative sales of 138970 vehicles for the whole year, an increase of 16.8% over the same period last year. But it is still lower than the Mercedes-Benz GLC, which gained a larger share in the first half of the year.

At present, the discount of Q5 model at the terminal is about 60-90,000 yuan. As a result, the concession on terminal offers has led to a steady increase in sales, which is indeed a bestseller, as shown on the poster.

As the Audi A6 also began to make a big profit, FAW-Volkswagen Audi sales began to grow by leaps and bounds in the second half of the year, with a cumulative total of 688888 vehicles, a 4.2 per cent year-on-year increase. Of this total, sales of domestic models reached 630800 (about 91.6 per cent), an increase of 5 per cent over the same period last year. Although it was unable to defend the 2019 luxury brand champion because of a small gap, it also beat the market.

In addition, according to the "announcement of Application and Registration of Enterprise names of the State Administration of Market Supervision and Administration" announced a few days ago, it is found that "FAW Audi sales Co., Ltd." as an enterprise name has been formally approved by the State Administration of Market Supervision and Administration, which means that FAW Audi is expected to be independent.

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