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A few days ago, Audi posted a marketing poster saying "Q5 models are so popular that they can only use models instead of exhibition cars" at a 4S store, which was later forwarded by social media. However, seeing that the publicity worked well, GAC Honda imitated it again.

According to this poster obtained on the Internet, it is suspected that a 4S store owned by Guangzhou Auto Honda released its content similar to the previous Audi Q5 model, all to highlight the best-selling model, saying that it is sold out and can only be replaced by a model of the vehicle. On this poster, however, there are three models owned by GAC Honda, namely, Guandao, Accord and Feido.

Originally, Honda was seen as one of the Japanese brands that bucked the trend in 2019, and it was said that the best-selling brand was indeed so. But now the need for heat to improve publicity will make netizens feel that Honda is not easy to sell.

From the analysis of the three models in the poster, as the crown road of the medium-sized SUV, its price is between 22 and 329800 yuan, but there is not much discount at present, about 10, 000 yuan. The average monthly sales in 2019 are 5-6000 vehicles, which is not going to sell well, because among the models in the same class, according to the November sales list, there are Volkswagen L, Buick Unkway and Toyota Hanlanda in front of the crown road, which is much higher than the same "brother" UR-V.

The Accord, on the other hand, is indeed a best-selling sedan, which has been at the top of the sales list since its launch, surpassing the "miraculous car" Passat for several months in 2019 to win the top of the list of medium-sized cars. Not only that, when it first went public, it was even exposed the degree of need to increase the price and lift the car. Accord sales have declined since the "stall door" incident, but it is still at the top of the list of medium-sized cars, and monthly sales are now hovering around 18000.

As one of the originators of domestic small cars, Feido has a certain reputation in China, and owns the title of civilian supercar GK5. Feido has been the leader in small car sales until June this year, with monthly sales of more than 15,000 vehicles, worthy of the German sales king. But since the beginning of July, the entire small car market has begun to decline, and the flying has also been affected, with monthly sales falling directly to 5000, falling to fourth place, and then hovering around 4-5000. Among them, there are other reasons, the new Feido does not support the national six model on the market, and 2020 new models have been exposed and will be listed in China in 2020.

On the whole, in addition to Guangzhou Automobile Honda Accord is still in a hot state, Crown Road and Feido performance is average, perhaps only once "very easy to sell". As for the Honda poster, more 4S stores hope to increase its sales through "hot" marketing, which is taken for granted, but if it is just imitation, it will not achieve the desired effect.

Just as Audi misplaced Infiniti's advertisement before, and even affected the whole circle, but the subsequent imitation marketing failed to let netizens remember, perhaps in a marketing environment that only pursues attention, good practices will cause other brands to follow and imitate, but the effect is not necessarily good.

As GAC Honda's annual sales in 2019 have not yet been announced, according to the data, GAC Honda sold 69001 vehicles in November, compared with 707789 in the previous November, up 5.3 per cent from a year earlier. Among them, the cumulative sales of the 10th generation Accord this year has exceeded 200000 vehicles, an increase of 30.4% over the same period last year.

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