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According to relevant media reports, Chevrolet Cruze, which has been listed since 2009, has been quietly off the official website of SAIC GM Chevrolet. Some media confirmed this matter. The official also replied that it belongs to normal product replacement. The compact market will be led by Cruze and Kovos, which means that Cruze models have been officially retired.

Chevrolet Cruze has been on the market since April 2009 and has a ten-year history. During this period, it has undergone two replacement models, which were replaced in 2014 and 2016 respectively. The first replacement is a brand-new domestic Cruze independently developed and launched by Pan Asia for the Chinese market. The second is based on the American model, which is also a global model. Cruze has been listed so far, using the sales method of "old and new in the same hall", and the cumulative sales volume has exceeded one million.

In fact, it's no surprise that Cruze was discontinued, because Chevrolet's compact models originally had three models, Cruze, Cruze and Cruze, which were priced lower than Cruze, and Cruze was first launched in 2016, but most of the models were shared with Cruze, so there was no difference; Cruze was launched in 2019.

Chevrolet has three models in the same market segment, but many models have not helped its sales growth. According to December sales data released by Chevrolet, the cumulative sales volume in China in 2019 was 413,500 vehicles, down 24.8% year-on-year, of which only 26,400 vehicles were sold in December, down 46.50% year-on-year. Cruze has continued to decline since its peak of 4000 units in March last year, with less than 100 units in May; Cruze has fallen to 3000 units since nearly 30,000 units began to decline in January last year; Cruze, the latest launch, has also fallen from 20,000 units listed in April last year to about 10,000 units.

It can be seen that multi-model co-sale does not help Chevrolet bring sales growth. By contrast, cutting low-sales models not only reduces costs but also reduces inventory. As a Cruze model that has served for more than 10 years, if it is not replaced, it can only be "handed over" by the new model.

As SAIC GM Chevrolet in the past year has not been good, compared with the peak performance, 2019 sales almost appeared "waist cut", even in 2019, Chevrolet has launched a number of new cars and replacement models, but there is still no significant change,. Obviously, the decline of the overall automobile market and the influence of American brands have made Chevrolet helpless.

Next, Chevrolet will not only join a medium-sized SUV pioneer, but also bring new energy models to further expand the Chevrolet SUV family of products camp, as for this year's performance can only wait and see.

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