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FAW-Volkswagen Jetta brand third model-Jetta VS7 pre-sale price announced: 11.18-142800 yuan, the new car positioning a large compact SUV, power equipped with 1.4T high-power engine matching 5-speed manual / 6-speed automatic transmission.

The Jetta brand was officially launched independently in 2019 and became a low-cost car brand of the Volkswagen Group, and two products, the VA3 and VS5, were launched in September and achieved good sales momentum. With the blessing of Volkswagen technology, but without the Volkswagen standard, Jetta mainly aims at the car purchasing hearts of Chinese consumers and competes with independent car brands in an all-round way.

Jetta VS7 can be regarded as an enlarged version of VS5, the whole car design is basically the same, with hexagonal grille and matrix net, the center is Jetta J brand LOGO, the design is inspired by the initials "J" of "JETTA". In terms of the size of the new car, its length, width and height are 4624/1841/1644mm and its wheelbase is 2730mm.

In terms of interior decoration, Jetta VS7 is also consistent with VS5, with a large number of straight lines, in line with the design language of the Volkswagen department, and looks more concise and stylish, with the console tilting slightly to the driver's side.

The Jetta VS7 is based on the Volkswagen MQB platform and is powered by a 1.4T high-power engine with a maximum power of 150hp and a maximum torque of 250Nm. The transmission system matches a 5-speed manual / 6-speed manual self-integrated transmission, only in the front version.

VA3 is the successor of the original Jetta model, the price is 6.58-92800 yuan, while the VS5 price is 8.48-112800 yuan. The Jetta brand is the lowest-positioned brand in Volkswagen Group, and the price is naturally closer to cost-effective consumers.

Sales figures show that the Jetta brand sold 43000 vehicles in 2019, a considerable achievement in four months on the market. The analysis shows that although the Jetta brand does not have the halo of the Volkswagen logo, its quality is still endorsed by Volkswagen technology, the platform and some core technologies are still used by Volkswagen, and the name "Jetta" has a very deep foundation with Chinese consumers. so it's relatively easy to promote.

In view of the fact that the results of Volkswagen's Tuguan L, Passat, and Maiteng three models under the PICC Research C-IASI crash test are not ideal, there is the possibility of Jerry-building, leading to the recent public opinion storm, so many netizens proposed to pull the lower positioning of Jetta to the PICC Research C-IASI to see what level it is. The side reflects the public opinion crisis that Volkswagen is facing in the Chinese market, which is shaking a considerable number of consumers' inherent impression of the Volkswagen brand.

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