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Lexus postponed the pre-sale of its flagship model LM due to excessive public opinion on the "price increase".

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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Lexus, which has always had "price increase" public opinion, launched its first flagship car, the MPV LM, at last year's Shanghai auto show. A year later, the model finally ushered in a pre-sale period. It was scheduled to start pre-sale on January 10 this year, and announced the pre-sale price. However, because the "terminal price" of the LM model has been a hot topic, Lexus decided to postpone the pre-sale time to January 15, and will directly announce the manufacturer's suggested retail price.

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Lexus did not release any information about the Lexus LM when it arrived on January 10th. According to relevant sources, due to the recent "price increase" of Lexus LM, Lexus LM cannot determine the specific amount of price increase before the official suggested retail price and quota, because the specific situation of price increase will be decided by the market.

Obviously, from the news, Lexus will increase the price by default, as to how much the price increase is unknown. After all, the "price increase" situation of Lexus is well known, many of its best-selling models have different price increases, and as a "high-end version" Elfa, there is a price increase is also taken for granted.

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In addition, internal information shows that due to Lexus LM's "price increase" public opinion is too big, so will not consider holding a listing conference, but choose a low-key listing.

On December 22nd last year, Lexus held its first warm-up event for the LM model, during which the rhythm of LM pre-sale and launch was announced. According to the news, Lexus LM will start the pre-sale and announce the pre-sale price on January 10, 2020. It will be officially offline on February 3 and listed on February 24, when the manufacturer's suggested retail price will be announced.

At the same time, it was also announced that the new model will be available in four-seat and seven-seat versions, as well as black and black-and-white colors, of which the seven-seat version also features a 2-seat 2-seat 3-seat layout. The 4-seat layout adopts a partition design, and the back row is designed for the big boss, with a 26-inch display screen, a 14L car refrigerator, a rear touch display screen, a back seat massage and so on.

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Since the Lexus LM is based on the same platform as Toyota's Elfa and Wilfa, the appearance of the Lexus family design is similar to that of Elfa and will, and the side lines of the Z-type are decorated with chrome plating, which further reveals the luxury style.

The power configuration official only launched the Lexus LM300h, which is equipped with the same 2.5-liter four-cylinder engine as the Elfa twin-engine and matches the electronically controlled all-wheel drive system. According to officials, the Lexus LM uses a readjusted suspension and swinging valve shock absorbers to improve comfort.

According to the official price of the Hong Kong version of Lexus, the four-seat version of LM sells for 1.47 million Hong Kong dollars (about 1.31 million yuan) and the seven-seat version sells for 1.15 million Hong Kong dollars (about 1.03 million yuan). Therefore, it is speculated that the 7-seater version will be similar to the domestic price, while the 4-seater version will be more luxurious and honorable, and the official price is expected to be around 1.4 million yuan.

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Indeed, there are many topics about Lexus, and there are more topics about "fare increase". Now Lexus has decided to announce the manufacturer's retail price directly during the pre-sale period. as for the price increase, it has also been reported earlier that it is more than one million. Regardless of the price increase, with the upgrading of the domestic consumer market, there are plenty of consumers who are able to buy and are willing to buy.

According to Lexus sales figures in China in 2019, Lexus sold a total of 200521 vehicles in China and 160468 in 2018, up 25 per cent from a year earlier. Obviously, "price increase" has become a status symbol of Lexus.

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