AutoBeta(AutoBeta.net)01/12 Report--

Everyone is very familiar with the German luxury brand BBA, especially Mercedes-Benz encountered many "negative" news last year because of quality control problems, which has become the target of criticism by many netizens, but its sales are still considerable. A few days ago, a video of Mercedes-Benz being complained by "primary school students" about its sales and configuration was not as good as Audi's.

From the perspective of the video content, the "pupil" rides on a Mercedes-Benz SUV in the Mercedes-Benz 4S store, and says that the 576000 GLC top model does not even have an LCD dashboard, the configuration is very low, and the electronic brakes are too hidden. It is also mentioned that even the 517000 Q5L is equipped with a full LCD instrument display, and Mercedes-Benz, which is also a luxury brand, should not be. In addition, it is also mentioned that Mercedes-Benz sales are not good, and none of them can be sold, otherwise compare it with the Audi A6L.

The pupil's answer was commented by many netizens on the Internet:

However, some netizens revealed that the video was circulated as early as a year ago, but now, Mercedes-Benz GLC and Audi Q5L are priced at 39.28-587800 yuan and 38.28-498000 yuan respectively, both of which are first-tier luxury brands, while Mercedes-Benz has a higher positioning than Audi, so the price is also relatively high. In terms of configuration, the Audi Q5L is richer than the Mercedes-Benz GLC, mainly because the Mercedes-Benz GLC is still in the previous generation, and the GLC has entered the end of the product with the replacement of its GLE and GLS. Compared with the Audi Q5L, it will not be replaced until 2018, so it is only natural that the configuration is richer.

In terms of sales of the two models, Audi Q5L has grown by leaps and bounds since the second half of 2019, dominating the championship of high-end SUV models for several months in a row, but lagging behind Mercedes-Benz GLC in terms of cumulative sales for the whole year. The reason is that since the second half of the year, Audi Q5L started to increase the discount, terminal discount up to 60, 000 yuan, if Q5L liberalized the price discount earlier, it may be able to successfully surpass GLC to regain the annual sales champion.

Although Mercedes-Benz successfully exceeded 700000 sales this year and achieved year-on-year growth for four consecutive years, in fact, in 2019, frequent quality recalls in China and well-known consumer rights incidents made it grow by 4% year-on-year. Compared with the 11% growth of Mercedes-Benz in China in 2018, sales missed the first place, lagging behind BMW in second place. And Audi brand due to the replacement of a number of its models, the price failed to release the discount too early, resulting in the absence of the championship this year, ranking third.

In any case, Mercedes-Benz and Audi are luxury brands, consumers in the purchase of products are not only based on the configuration of the choice, there are many comprehensive considerations. And Mercedes-Benz can achieve sales growth in the environment of frequent "negative" news, which undoubtedly proves the brand strength of Mercedes-Benz in China.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat