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Two weeks after the Spring Festival in 2019, DPCA announced a sales target of 235000 vehicles in 2019, the lowest sales target in the history of DPCA. According to the latest sales figures, DPCA sold 113579 vehicles in 2019, down 55% from the same period last year, with a target completion rate of only 48.3% in 2019.

DPCA is a joint venture between Dongfeng Motor and PSA Group in 1992. From the perspective of time, it is not too late for DMC to enter the Chinese market. Of course, as the first joint venture to enter the Chinese market, DPCA also had glorious moments.

As the mainstay of French cars, DPCA has two major brands, Peugeot and Citroen. DPCA sold 704000 cars in China in 2014 and 704800 in 2015.

In 2016, DPCA, which was supposed to be able to create a sales miracle again, halved. DPCA plans to sell 700000 vehicles in China in 2017, but only 378000 cars are actually sold in China. In 2018, DPCA set a sales target of 478000 vehicles in China, while actual sales in China were only 253400. DPCA, which entered 2019, continues the trend of sharp decline in sales, halving its annual sales target with a sales completion rate of less than half.

DPCA has been going downhill since its sales peaked in 2015. With the rapid rise of independent brands, coupled with DPCA's product positioning and technology and other reasons, DPCA's development has been a huge hidden worry.

It is an indisputable fact that the sales volume of DPCA has declined. For the sake of efficient use of capital, DPCA started a cost reduction plan in 2019, closing a factory in Wuhan and selling a second factory in Wuhan, leaving three factories in Wuhan and a factory in Chengdu to continue production and operation. It also plans to reduce the number of employees to 4000 in 2020 (from 8000 to 5500 in 2019).

In September, DPCA issued the "Yuan" plan. Through the efforts of Peiyuan, Guyuan and Tuoyuan, the break-even point will be reduced to less than 180000 vehicles in 2019, sales will rise to 250000 vehicles in 2020-2021, and sales will stabilize at 400000 vehicles in 2022-2025. From the current point of view, the implementation of the "Yuan" plan does not meet the expectations of DPCA.

At the end of September 2019, DPCA opened its first dual-brand collaborative store in Jiaozuo, Henan Province, which can sell both Dongfeng Peugeot and Dongfeng Citroen models. DPCA said it plans to launch the construction of 60 to 80 dual-brand collaborative outlets in 2019.

The share of French cars in China is declining, coupled with the decline in sales and performance of DPCA in China, DPCA has been gradually marginalized. But even so, Tang Weishi, chairman of the PSA Group, has stated publicly many times that "PSA will never leave China."

At present, DPCA has realized the difficulties and problems faced by its development in China, and has launched a series of reforms in the past year to solve the problem of profit loss caused by a sharp decline in sales, but there are still many uncertainties.

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