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This year, the BMW brand surpassed Mercedes-Benz and Audi with an absolute advantage, and regained the No. 1 position in the domestic luxury brand market after three years. At the same time, BMW unveiled plans for the launch of new cars in China in 2020, including a number of sports gene M-series models and new energy models, with a total of 17 new products, while the plan opens the BMW's "year of New Energy vehicles" and "year of Brands".

According to the new car listing plan of the BMW brand, there is little action on domestic models, which basically covers the products of imported models.

In order to continue to expand its M-series camp in China, BMW will first launch the new BMW X5 M and X6 M, which were unveiled abroad as early as last year, and join the existing new BMW X3 M and X4 M arrays, and will be listed domestically in the middle of the year. At the same time, new M5 and M8 four-door sedan models will be launched, but the release date has not been announced.

With the acceleration of the domestic new energy vehicle market, BMW has introduced the pure electric model BMW iX3 for the first time, which is scheduled to go into production and market this year and be exported from China to the global market. In addition, the model will be the first version with cars, diesel, plug-ins and pure electricity.

In addition to the iX3 model, the i3 and i8 models, which BMW said earlier would be cancelled, are back on the market again, with the i3 still fully electric, while the i8 will be launched as a limited version of the nightly meteor. In addition, the plug-in models will also include plug-in hybrid versions of the X1, X5 and 5 series, and further expand BMW's new energy models in China, which are expected to go on sale in the first quarter of this year.

In addition, Beamer, which was officially launched by BMW and Great Wall in November last year, has now successfully obtained a business license, which means that BMW Group's MINI-branded pure electric vehicles will be put into production and listed here in the future.

BMW has launched a number of domestic new cars in the past 2019, and it is precisely 25 models, including the new 3-series, that have supported BMW's annual sales performance of 723600 vehicles, an increase of 13.2% over the same period last year, ranking first in luxury brand sales. Among them, a total of 50, 000 vehicles were sold in the new energy market, while 26000 were brought by 5-series hybrid models.

Obviously, BMW's new car plan is mainly around new energy models and M-series models. With the intensification of competition in the domestic new energy market, no brand in China, as the world's largest new energy market, is willing to give up, including BMW. The expansion of BMW's M-series models once again proves that the domestic market is gradually changing from increment to quality market.

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