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On January 7, domestic Tesla Model 3 was officially delivered to users, and the completion of Tesla's localization means that the confrontation between Tesla and the new forces of domestic car-building has officially begun.

According to media reports, Tesla has nine experience centers in Shanghai, the most popular of which is Tesla Taiguhui experience Center, which is located in the commercial center. A large number of consumers came to Tesla Taiguhui experience Center to see the car. the exhibition cars in the store were full of customers, and almost all the sales consultants were busy solving their concerns for consumers.

A sales consultant said that especially on weekends, Tesla's store is like a vegetable market, and it feels like a machine for selling cars, so it is hoped that the company can introduce robots to provide consumers with professional answers.

Why is domestic Tesla Model so popular with consumers? In the view of the sales consultant, the main reason is that Tesla has a high performance-to-price ratio, while in the 300000-yuan model, other models can hardly compete with Tesla.

The sales consultant said that the insurance is paid on the basis of the car price of 299050 yuan, plus the license fee of 1500 yuan, which is about 310000 yuan, and the car booking only needs 20, 000 yuan, and the pick-up period is almost three months. In the 300000 yuan Rank, such as Audi A4 and Mercedes-Benz C-Class, first of all, its performance is not as good as Tesla, and the space is not big enough.

Most users also said that the reason why they took a fancy to Tesla, in addition to the obvious price advantage, but also enjoy the licensing policy. Some customers said that now the price of the domestic version is about 300000 yuan, and you can still get a Shanghai new energy license, and you have to wait in line to buy a blue card. A license plate costs more than 90,000 yuan, and it may not be possible to shake it. Generally speaking, Tesla may be the most suitable choice.

On January 3, Tesla announced a reduction in the price of domestic Model3 from 355800 yuan to 323800 yuan, plus exemption from purchase tax and new energy subsidies, Model3 can pick up a car at least 300000 yuan.

Although the price reduction of the domestic version of Model 3 led to the psychological imbalance of some old car owners, which led to the incident of safeguarding their rights, most consumers still could not escape the law of true incense, and most Tesla experience stores were full of shops.

Due to Tesla's many positive performances in China, Tesla's shares continued to rise after the opening on Monday, breaking the $500,000 mark for the first time. By the close, Tesla's shares rose 2.49 per cent to $537.92, an all-time high, exceeding the total market capitalization of GM and Ford.

At the time of Tesla's delivery on January 7th, the share price of Xilai fell by more than 11%. Li Bin, CEO of Xilai, said at the meeting of 100 people for electric cars in 2020 that there is no room for domestic Tesla to reduce the price of Lulai cars, but we will do a good job in service.

It is worth noting that with the deepening of Tesla's localization, domestic Model 3 still has room for price reduction. According to a research report released by Societe Generale Securities, domestic Model 3 has 27% room for price reduction of 34%, corresponding to an absolute price reduction of 85000-108000 yuan. This means that the price of domestic Tesla Model 3 may fall to about 250000 yuan, which is no small challenge for many new car-building forces, including Lulai Motors.

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