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Lexus LM has attracted a lot of consumers' attention since it was unveiled at the Shanghai Auto Show in 2019, and it may be followed by consumers that Lexus has the courage to increase its prices crazily. When the car went on sale, the price increase exceeded 1 million yuan, and the terminal price of the dealer exceeded 2 million yuan. Lexus, which originally planned to announce the pre-sale price on January 10, was disrupted by a fine of more than 80 million yuan. finally, Lexus extended the pre-sale time to January 15 and announced the manufacturer's suggested retail price.

On January 15, the new flagship MPV model Lexus LM officially announced the manufacturer's suggested retail price. The new car launched two models, the seven-seat elegant version and the four-seat Imperial version, with retail prices of 1.166 million yuan and 1.466 million yuan respectively, and officially opened its pre-sale on February 24.

As Lexus's first MPV model, the Lexus LM is based on Toyota's Elfa and will Fargo platforms, but it still looks like a typical Lexus family, with its iconic spindle intake grille and a lot of chrome trim that make the car domineering. In terms of size, the length, width and height of the new car are 5040/1850/1945mm and wheelbase 3000mm respectively.

The interior design of Lexus LM adopts family design style, offering black and black-and-white matching colors. From a visual point of view, the luxury of Lexus is acceptable to consumers. In terms of seating layout, the Lexus LM is available in two rows, four seats and three rows, seven of which have a 26-inch display, a 14L car refrigerator, a rear touch display, a rear seat massage, and so on.

As a premium luxury car, the Lexus LM does not have much advantage in terms of power. it is equipped with the same 2.5L hybrid power system of Elfa double engine / will double engine, which matches the electronically controlled all-wheel drive system. The specific parameters have yet to be officially announced, but there are not many surprises expected.

Although Lexus has just been punished by the State Market Supervision Administration, judging from the current situation, the chance of Lexus LM not increasing its price is basically zero.

Netizens commented on this, "Dealer: I do not accept the manufacturer's proposal, I want to increase the price 80W", and netizens commented, "can it be sold with a 500000 increase?" Dealer: sorry! We don't have such a big discount! "

Lexus price increase seems to have become a "label" in the industry. Lexus without price increase does not seem to reflect the luxury of Lexus. Some netizens commented that "if you buy Lexus without price increase, you are worried about whether you are buying fake goods."

However, even in the case of the crazy price increase of Lexus, Lexus sales are still increasing rather than falling. According to sales statistics, Lexus sold 200521 vehicles in China in 2019, up 25 per cent from a year earlier.

Although consumers oppose the price increase of Lexus, most consumers are still willing to increase the price of Lexus, which can not escape the law of true incense after all. Obviously, "price increase" has become a status symbol of Lexus.

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