AutoBeta(AutoBeta.net)01/16 Report--

Today, Dongfeng Yueda Kia issued a clarification announcement on an article published by online self-media about "middle-level leaders manipulating the annual mark in the dark".

According to a statement issued by Dongfeng Yueda Kia, in the early morning of January 16, an article about Dongfeng Yueda Kia brand and related staff was published on a platform by self-media. It also said that there was slander and vilification of Dongfeng Yueda Kia brand and related personnel. However, according to the relevant search, the article has been deleted.

It is understood that the media released a "sensational" article on January 16. The article "Dongfeng Yueda Kia is mired in a major case in which rent-seeking of middle-level cadres is investigated" mentions that a minister of Dongfeng Yueda Kia was found to have taken advantage of his power. and cooperate with two public relations agencies, Beijing Aichuang Tianjie Marketing Technology Co., Ltd. And Guangzhou Qizhi Enterprise Management Consulting Co., Ltd., to secretly manipulate Dongfeng Yueda Kia 2020 bidding.

It is worth noting that the day after the article was released, it was when Dongfeng Yueda Kia invited tenders for public relations companies. To this end, Dongfeng Yueda Kia issued a statement on this matter, saying that the content of the report is seriously inconsistent with the facts, which is a false accusation, causing great harm to Dongfeng Yueda Kia brand. He also said that he had reported the case to the public security organs and would safeguard his own rights and interests by legal means.

In addition, the two public relations agencies mentioned in the article, Beijing Aichuang Tianjie Marketing Technology Co., Ltd and Guangzhou Qizhi Enterprise Management Consulting Co., Ltd., also issued a statement, claiming that the article fabricated false news and maliciously fabricated lies. It has caused a serious negative impact on the company, and seriously infringed upon the legitimate rights and interests of the company, and will take legal measures to safeguard its own interests.

According to public information, Beijing Aichuang Tianjie Marketing Technology Co., Ltd., founded in 2012, the main business scope includes brand marketing, advertising marketing and advertising agency. Guangzhou Qizhi Enterprise Management Consulting Co., Ltd., founded in 2007, the company's business scope includes enterprise management consulting services, planning creative services, market research services and so on.

In the face of declining performance and poor sales, Dongfeng Yueda Kia experienced another internal adjustment at the end of 2019. Mr. Li Zhijun, deputy general manager and minister of management, and Mr. Ye Lei, deputy minister of sales, appointed by Yueda, Mr. Jin Xuantu, minister of purchase, and Mr. Min, director of the research institute, were transferred back to Dongfang at the same time. No longer hold the relevant position of Dongfeng Yueda Kia Co., Ltd.

This is only Li Feng's second adjustment since he became general manager of Dongfeng Yueda Kia in September. Obviously in the face of the car body downturn, performance decline, Kia hopes to change the demand through the adjustment of personnel leadership, and has three general managers in three years.

However, the results are still not satisfactory, with sales falling from 360000 in 2017 to 289000 in 2019 (31000 in overseas markets), down 21 per cent from 2018 and falling far short of the 410000 sales target set at the beginning of 2019. The target completion rate is only 70 per cent.

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