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As Audi and BMW have announced plans to launch new cars in China, the Mercedes-Benz brand recently held a new car preview meeting in Sanlitun, Beijing, and announced that 18 new cars will be launched in 2020, as well as two exclusive service policies. further strengthen the transparency of service charges.

Mercedes-Benz's new car plan in China will include imported and domestic models, covering all segments, from sports cars to cars, SUV models and new energy models.

According to Mercedes-Benz, in 2019, the brand has launched a number of new models in China, including the first medium-and low-end SUV model GLB, the first pure electric SUV model EQC, and 15 new or modified models, including the first Chinese special "AMG" model A 35L 4MATIC.

For example, the first flagship SUV model, the Maybach GLS, will continue to be launched this year, which was unveiled at the 2019 Guangzhou Auto Show. According to Mercedes-Benz's plan, the new car will enter the domestic market in the second half of 2020. The SUV model camp will also launch brand-new GLE Coupe models, GLE mixed models and GLB 1.3T low-power models. And the GLA crossover SUV model, which has recently appeared on the new car list of the Ministry of Industry and Information Technology, will also be on the market immediately.

In terms of cars, Mercedes-Benz has not announced too many models, only the newly modified CLA sedan and CLA hunting version, and the upcoming mid-term transformation of the Mercedes-Benz E-Class. At present, the model has been exposed in road test espionage photos, and the front face and rear of the new car have been heavily camouflaged, and it is speculated that great changes have been made.

According to the current layout of various car companies in the field of new energy, Mercedes-Benz will not miss the guess in this field, after all, China has become one of the leading markets for new energy vehicles in the world. As the luxury pure electric car market is not yet mature, so far Mercedes-Benz has only launched the EQC model to the market. Now that the concept car of EQS, the flagship model of EQ brand, has been officially released, it is believed that its product line will be expanded soon.

In 2019, Mercedes-Benz attracted industry attention for a woman sitting on the hood of a Mercedes-Benz car crying about a rights video in Xi'an. With the continuous fermentation of public opinion, the problem of charging financial service fees in the process of car sales has also aroused public doubts. In this regard, the market regulatory department of Xi'an High-tech Zone filed a case for investigation in accordance with the law, and the China Banking and Insurance Regulatory Commission and the China Consumer Association also spoke out one after another. In the end, Mercedes-Benz was fined a total of 1 million yuan for exaggerating and concealing information with significant interests to mislead consumers.

Throughout 2019, Mercedes-Benz suffered a lot of consumer complaints because of quality and service problems, so it was rated as "the first place to protect its rights" by the Consumer Association. In view of this, Mercedes-Benz said that in the future, the dealer network will achieve two changes: from "sales-centered" to "customer-centered" and from "product-oriented" to "service-oriented".

Although under the influence of various quality recalls and public opinion, Mercedes-Benz still showed a trend of counter-trend growth in 2109, delivering a total of 702088 new cars for the whole year, an increase of 4 per cent over the same period last year. It is worth noting, however, that Mercedes-Benz in China has shrunk significantly compared with the 11% year-on-year growth in 2018, meaning that Mercedes-Benz in China is still affected by market and public opinion problems.

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