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In the current environment of the decline of new energy vehicle subsidies, many consumers are deterred by the high purchase cost of electric vehicles, the high value of vehicles and the high cost of changing electricity. In view of this, Weima Motor officially launched the new retail model of "Weima Direct purchase" in the official channel today, which will solve the above problems for consumers.

According to Weimar's official introduction, this is a way of renting and buying. Users only need to pay 94900 yuan to buy the Weima EX6 Plus 400 light-enjoyment model with a comprehensive subsidy of 189900 yuan at "half price". After that, they can rent the battery on a monthly basis, or they can directly buy out the battery and sublease it for purchase.

Due to the official introduction, the car purchase price has dropped to 94900 yuan due to the official introduction that 5000 yuan will be deducted from the final payment and 1000 yuan worth of free 4G traffic a year if you pay 666 yuan before February 29.

According to the method of battery use, consumers who buy Weima models can choose different packages, just like using the "mobile traffic package". According to different service life, car owners can use different prices to consume the package, the older the car, the lower the package cost.

In the past 0-2 years, for example, car owners could choose less than 1500km or unlimited mileage packages, and the corresponding prices were 1599 yuan and 1999 yuan respectively. It is worth noting that if you choose a package in 1500km, once the mileage is exceeded, the monthly fee will become an over-limit automatic upgrade package, which costs 2199 yuan. Among them, the monthly package includes the charging fee, which only needs to be used through the official APP, which means the charging is free.

Of course, in addition to renting the battery, you can also choose to buy it out directly. after 2 years of use, the battery price is 39900 yuan; after 4 years of use, the battery price is 19900 yuan; after 6 years of use, the battery price is 1 yuan.

In addition, if the owner is not satisfied and wants to return the car after using the vehicle, he can choose to let Weima buy back the car, but it must be at the expiration of the period. If the vehicle is used for 2 years, the depreciation rate of the vehicle is 60900 yuan; for 4 years, the repurchase price is 40900 yuan; and for 6 years, the repurchase price is 20900 yuan.

Overall, Weima's launch of this model is mainly aimed at the current new energy vehicle industry, vehicle use life cycle of all user pain points, including high entry threshold, low second-hand salvage rate and other problems.

However, on the issue of vehicle buyback, it was discussed by many netizens, saying that the two-year repurchase price of 60900 yuan for its model is equivalent to only 60% of its value, and the second-hand salvage value is a little large. However, some netizens said that this is the price without batteries.

According to the report of the automobile preservation rate released by the China Automobile Circulation Association in December 2019, the three-year preservation rate of autonomous fuel models is about 60%, while the new energy model is Tesla Model S, with a three-year preservation rate of 59.6%.

Weima EX6 PLUS as the second production model under Weima, the subsidized price is 239900 yuan, the new car is located in medium-sized SUV, the length, width and height of the body is 4802x1839x1710mm and the wheelbase is 2715mm. Equipped with a motor from BorgWarner, the maximum power is 160kW (218PS), the maximum torque is 315N ·m, and the battery enables its NEDC to last 505KM.

In the face of the continuous decline of the new energy market, and the addition of more and more foreign new energy car companies, including Tesla, many domestic traditional new energy or new power car companies have been affected. At the same time, as there are still many drawbacks and shortcomings of new energy vehicles, many consumers are wavering. Weimar adopts the new sales model, which precisely solves some of the pain points of consumers in the field of new energy vehicles. Although the adoption of the new model is not perfect, it can be seen that Weimar's new sales system is actively cooperating with and promoting the reform of the production and marketing model.

In the past 2019, the cumulative delivery volume of Weima Automobile for the whole year was 16876, an increase of 338% over the same period last year, and only 16.9% of the annual target was achieved, ranking in the top three of the new car-building forces.

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