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According to the statistics of the China Automobile Association, the cumulative sales of passenger cars in China in 2019 was 21.444 million, down 9.6% from the same period last year. In the environment of the decline in the automobile market, the joint venture brand FAW Toyota has achieved year-on-year sales growth.

According to FAW-Toyota, cumulative sales reached 737500 vehicles in 2019, up 2 per cent from 2018. It is worth noting that although FAW Toyota achieved year-on-year sales growth, it did not complete the annual sales task, which is still 7000 vehicles away from the sales target of 745000 vehicles in 2019.

Under the circumstances, FAW Toyota has set a sales target of 770000 vehicles in 2020, an increase of 4.3 per cent over 2019. In an environment where the car market is still in the doldrums, it is not easy to achieve this goal, but it is entirely possible for FAW Toyota.

FAW Toyota has completed the release and replacement of heavyweight new cars one after another, and the models under the TNGA platform have become the main sales force of FAW Toyota. The replacement of Asian Dragon, Carola and RAV4 has provided the driving force for the growth of FAW Toyota sales. According to the sales distribution of FAW Toyota, the cumulative sales of Corolla reached 357798 in 2019, RAV4 reached 125977 in 2019, and Asian Dragon reached 62329 since its launch in June 2019. In addition, Yize IZOA annual cumulative sales of 52989 vehicles; Weichi annual sales of 84361 vehicles; performance, FAW Toyota 2019 sales revenue of 102 billion yuan, annual profit of 7.35 billion yuan.

FAW Toyota launched the new Corolla, the new RAV4 and the Asian Dragon in 2019, which have achieved good results in 2019 and will continue to do so in 2020.

In addition, FAW Toyota Yize E engine has been approved by the Ministry of Industry and Information Technology, according to the declaration information, the new car will be equipped with a maximum power 150kw drive motor, NEDC comprehensive mileage of 400km. According to FAW Toyota, the pure electric version of Yize will be officially listed in May this year.

Industry insiders said that as Chinese car consumers become more rational and mature, the overall proportion of car purchase will further increase, and consumers' purchasing power will upgrade. FAW Toyota is expected to achieve further growth in sales under the TNGA architecture.

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