AutoBeta(AutoBeta.net)01/18 Report--

In the past year, Japanese brands have bucked the trend and become the most prominent car companies. The arrival of the new year means that every car company will have a new vision for the future and will make new plans for the future. A few days ago, the three major Japanese brands Honda, Toyota and Nissan have all made a series of plans for new cars, which will help them achieve higher sales in 2020.

The best performer in 2019 was the Toyota brand, which sold 1.62 million vehicles in China for the whole year, an increase of 9% over the same period last year. It was the best performance in the history of the Chinese market, and regained the title again after 11 years. Among them, FAW Toyota sold 738000 vehicles for the whole year, up 2% from the same period last year. Guangzhou Auto Toyota sold 682000 vehicles for the whole year, up 18% from a year earlier.

From the Toyota new car plan, the model is also the largest of the three brands, mainly including two Lexus models, one of the flagship MPV model LM, which is subject to "price increase" controversy, and the other is Lexus's first pure electric model, which is actually the pure electric version of the compact SUV UX, with few bright spots, but symbolizes the change of transformation.

Guangzhou Auto Toyota's Wellanda, as a sister model of the new RAV4, does not need to be introduced too much. It is believed that the price will be more favorable than the RAV4, and the performance-to-price ratio of the new RVA4 will be higher. The new RAV4 is already on the market, and a plug-in version will be launched this year, and there are plans to introduce it at the end of last year. C-HR and Yize are also sister models, only Toyota's gasoline-to-electric models. The previous declaration picture of the modified Hanlanda has been exposed, but the new national sixth model has been added.

Honda, which also performed well with Toyota in 2019, sold 1.55 million vehicles last year, up 8.5% from a year earlier, second only to Toyota. Among them, Guangzhou Auto Honda sold 770000 vehicles in 2019, up 4.1% from the same period last year, while Dongfeng Honda sold 790000 vehicles, up 13.2% from the same period last year.

At Honda China Media Conference 2020 on January 9, Honda announced that it would accelerate the upgrade of FUNTEC technology and the launch of new products. In 2020, Honda China will further strengthen the lineup of electric products such as pure electric and hybrid power. Among them, the product layout of pure electricity will be officially announced at this year's Beijing Auto Show.

New car performance, people look forward to the hatchback version of the Civic, the new car will be launched in April this year, the previous concept model has also been unveiled. The mid-term revamped Guandao and UR-V have only been adjusted in appearance and will provide a 2.0T version of the national six model. The Ling Pai Rui hybrid and Henderson hybrid are only sister models, but their lower operating costs may once again become hot-selling models.

The most noteworthy should be the revamped CR-V model, which will not only change the appearance, but also bring the first introduction of SPORT HYBIRD e+ plug-in hybrid power system, which will compete in RAV4 PHEV.

Compared with "Liangtian" Dongfeng Nissan, which showed a slight decline in 2019 compared with the same period last year, it could not defend the top sales of last year, with annual sales of 1.54 million vehicles, down 1.1 per cent from the same period last year. The reasons for the decline include the influence of the former Nissan CEO Ghosn and its models are in the last era, among which the best-selling SUV Qijun has not been replaced for six years, seriously lagging behind the Honda CR-V and the new RAV4, making it lose certain competitiveness. in this regard, Nissan will launch a completely new Qijun, and the spy photos and imaginary pictures of the new car have been exposed, and it is believed that it will soon be domestically produced.

Xiaoke has also undergone two minor changes and will change the money for the third time. Sunshine, also a popular Nissan model, has not been replaced for nine years. As a result, the market share gradually weakens. From the overseas exposure model, although it belongs to the "doll" model, but the appearance has improved a lot.

Taken together, the increase in sales of Honda and Toyota is due to their increasing emphasis on the domestic market, as can be seen by the increasingly accelerated launch of new models, including special models. Although Dongfeng Nissan in the three, the price discount is also the largest, but many of its models are in the end of the product, competitiveness is gradually being seized by the "two fields".

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