AutoBeta(AutoBeta.net)01/19 Report--

According to the data of China Automobile Association, the cumulative sales volume of domestic passenger cars in 2019 was 21.444 million, down 9.6% year-on-year. In the downward market environment, FAW-Volkswagen has outperformed the market.

Looking back to 2019, FAW-Volkswagen, including Volkswagen, Audi and Jetta, has accumulated sales volume of 2,129,900 vehicles, surpassing SAIC-Volkswagen and becoming the sales champion of domestic passenger car manufacturers. Among them, the sales volume of Volkswagen brand reached 1.398 million units, with a year-on-year growth of 0.5%; the sales volume of Audi brand reached 688,000 units, with a year-on-year growth of 4.2%; and the cumulative sales volume of Jetta brand reached 43,000 units since the launch of its first product in September.

On January 18, FAW-Volkswagen said that after fully considering various factors such as economic development, market growth, competition situation, comprehensive sales ability and profitability of dealers, the sales target of Volkswagen brand in 2020 is 1.425 million units, Audi brand will challenge the sales target of 700,000 units, and Jetta brand will challenge the sales target of 200,000 units."

In terms of products, in the past year, Volkswagen brand's Sagitar, Sanyue, Golf, Bora and other models are at the forefront of market segments. Among them, the cumulative sales volume of Bora in 2019 is 333528 vehicles, the cumulative sales volume of Sagitar in 2019 is 307323 vehicles, the cumulative sales volume of Tanyue in 2019 is 179248 vehicles, the cumulative sales volume of Magotan in 2019 is 169242 vehicles, the cumulative sales volume of Tange in 2019 is 126859 vehicles, and the cumulative sales volume of Golf in 2019 is 105126 vehicles.

In terms of Audi brand, the cumulative sales volume of Audi A4L in 2019 is 167689 units, the cumulative sales volume of Audi A6L in 2019 is 130140 units, and the cumulative sales volume of Audi Q5 in 2019 is 135800 units.

Jetta brand has two models, VS3 and VS5 respectively, among which VS5 has accumulated sales volume of 36705 vehicles in 2019 and VS3 has accumulated sales volume of 6295 vehicles in 2019. After VS3 and VS5, VS7 will also be launched. At present, the pre-sale price is 11.18- 142,800 yuan. The new car is positioned as a compact SUV with a 1.4T high-power engine matched with a 5-speed manual/6-speed automatic gearbox.

In 2020, FAW-Volkswagen plans to launch nearly 30 new vehicles on the market, among which Volkswagen brand will launch 5 new vehicles, including FAW-Volkswagen SUV Coupe, GTE, brand-new Golf, mid-term Volkswagen CC and Volkswagen CC Shooting Brake; Audi brand will launch 23 new vehicles, including new Q7, domestic Audi brand-new Q3 and various modified models; Jetta brand will launch VS7 model.

In 2019, although FAW-Volkswagen beat the market and ranked first in the sales volume of domestic passenger car manufacturers, the severity of the market situation in 2020 cannot be ignored. In the era of independent brands, the sales volume of German brands is constantly being hit.

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