AutoBeta(AutoBeta.net)01/19 Report--

The top three car companies in 2019 are NIO, Weimar and Xiaopeng, with cumulative sales of 20565, 16876 and 16609 respectively, according to the Federation of Carriage data. however, the car delivery volume of the three companies is far below the annual sales target. In 2020, the sales situation of the three companies is still not optimistic.

In order to feel better in the environment of rapid car reshuffle in the new year, the new forces of car building have launched corresponding car purchase concessions one after another.

Recently, Weimar launched a "direct purchase service", similar to the battery rental of Xilai cars. According to officials, consumers can buy a subsidized 189900 yuan lightweight version of Weima EX6 Pro for as little as 94900 yuan, and then rent the battery on a monthly basis or buy it directly. At the same time, customers who make a decision before February 2020 will only have to pay a down payment of 94900 yuan, and then a down payment of 5000 yuan will be required.

In addition to the down payment, users only need to pay monthly battery rental fees in the subsequent use of the car. According to different service life, car owners can use different prices to consume the package. The longer the age of the car, the lower the package cost. At the same time, Weimar still provides official used car service for this model, and the vehicle can enjoy a 40% discount on the repurchase price for two years.

Xiaopeng Motor also announced a preferential car purchase policy for "doubling the deposit" on the 17th. According to official introduction, consumers need to book a deposit during Xiaopeng P7 user activities between January 17 and February 29, 2020. You can deduct twice the corresponding amount of the car, the amount is optional: 5000 yuan, 10000 yuan, 15000 yuan, 20000 yuan, but Xiaopeng P7 long-driving models will not participate in this activity.

Xiaopeng P7 is positioned as a medium-sized pure electric vehicle. At present, there are three pre-sold models, namely, rear-drive long-range version, rear-drive ultra-long-range version and four-wheel drive high-performance version, with the pre-price of 240000 yuan, 270000 yuan and 370000 yuan respectively; in terms of battery life, the NEDC of rear-drive long-range version and four-wheel drive high-performance version is 550+km, and the NEDC life of rear-drive ultra-long-range version reaches 656km. According to officials, the cumulative number of orders for the Xiaopeng P7 has exceeded 15000.

As for the car purchase preferential policies related to 2020, which is at the top of the list of sales, it is not known whether the relevant car purchase preferential policies will be announced. However, at the recent 100-person meeting on electric vehicles, Li Bin said, "We will not fall. We all have negative gross profits and there is no room for price reduction, but we will do a good job of service."

The car-building new forces announced the relevant car purchase concessions, which has a lot to do with Tesla Model 3 domestic. Tesla's entry into the domestic market has a great impact on the new car-building forces.

In the fourth quarter of 2019, Tesla delivered a total of 112000 cars in the Chinese market, and Tesla delivered a total of 368000 vehicles in 2019, successfully achieving the annual target.

With the completion of Tesla's Shanghai factory, Tesla Model 3 was successfully domesticated. On January 3, 2020, Tesla announced a price reduction for domestic Model 3 from 355800 yuan to 323800 yuan. Coupled with exemption from purchase tax and new energy subsidies, domestic Tesla Model 3 can pick up a car for only 300000 yuan.

In addition, with the deepening of Tesla's localization, domestic Model 3 also has 27% room for price reduction of 34%, corresponding to an absolute price reduction of 85000-108000 yuan.

In terms of price, Xiaopeng, Weima and NIO only have products similar to Tesla's, with a price of more than 300000 yuan. in the face of Tesla's price reduction pressure, if there is no new car purchase discount in 2020, sales are likely to reverse. The car purchase discount service launched by Weimar and Xiaopeng is designed to promote the growth of sales without being affected by Tesla as much as possible.

At present, NIO, Weimar and Xiaopeng have not yet announced their sales targets for 2020. It is believed that after being hit in 2019, they will rationally formulate the relevant target plans. In any case, Weimar and Xiaopeng have launched relevant car purchase discount services, which means the official start of the delivery war in 2020. Although we don't know what the delivery result will be, as long as we make products and serve the public, I believe the feedback in the market will not be very bad.

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