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Kaiyi car has obtained the double qualification of passenger car, can the dazzling boundary make Kaiyi salted fish turn around?

2024-09-08 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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According to the Ministry of Industry and Information Technology, Yibin Kaiyi Automobile Co., Ltd. has obtained the national double qualification for passenger cars (including new energy) and has become a vehicle manufacturer with the qualifications of sedan, SUV and MPV in Sichuan Province.

According to Tianyan check information, Kaiyi was jointly funded by Anhui Jiangbei Development Co., Ltd., Chery Commercial vehicle (Anhui) Co., Ltd. and Wuhu Construction Investment Co., Ltd. in March 2014, it is controlled by Chery Automobile Co., Ltd. In January 2018, Chery transferred 51% of Kaiyi's shares to Yibin Automobile Industry Development and Investment Co., Ltd. and Sichuan Yibin Pushi Group Co., Ltd. (Wuliangye subsidiary) at a price of 2.994 billion yuan. Wuhu Kaiyi Automobile Co., Ltd. changed its name to Yibin Kaiyi Automobile Company, and Chery Automobile Co., Ltd. as the second largest shareholder of Kaiyi Automobile, still holds 49% of the shares.

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At present, Chery owns Chery, Jetta, Starway, Kaiyi and other brands, among which the hot sales of Chery and Jetta brands maintain the growth of Chery car sales. Chery car sales totaled 745000 vehicles in 2019, down 0.9% from the same period last year and 99.3% of the annual task. However, the sales performance of the Kaiyi brand has fallen short of expectations in recent years, with figures showing that the cumulative sales of Kaiyi cars from January to November 2019 were only 14800, a far cry from its sales target of 61700.

It is understood that Kaiyi has three models: Kaiyi E3, Kaiyi X3 and Kaiyi X5, all of which are Chery's standard-changing models. Kaiyi X3 and Kaiyi X5 both take a cost-effective route, of which the Kaiyi X3 locates a small SUV with a price of 58900 yuan, equipped with 1.5L and 1.6L self-priming engines, matching 5MT and CVT. The Kaiyi X5, which starts at 78900 yuan, is a compact SUV, equipped with a 1.5T turbine and a 2.0L self-priming engine, matching 5MT and CVT.

It is worth mentioning that the new Kaiyi car model dazzle has been officially off the line, the new car positioning compact SUV, the car is scheduled to be officially launched in the first quarter of this year.

Compared with Kaiyi X3 and Kaiyi X5, Qianqi grille is surrounded by chrome-plated strips similar to "W", and connects with headlights on both sides, making the front three-dimensional atmosphere, making it particularly fashionable and young. In terms of size, the length, width and height are 4400mm/1831mm/1653mm and the wheelbase is 2632mm.

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Compared with the appearance, the interior design of the dazzling world appears to be ordinary. The new car uses an embracing cockpit design, and the center console is equipped with a 10.25-inch full LCD dashboard and a 10.25-inch full LCD center control screen. There is still a sense of technology, but the design sense is slightly inadequate.

As for power, Xuan Jie is equipped with 1.5L natural suction engine, the maximum power is 85kW, the maximum torque is 143N m, the transmission system is matched with a five-speed manual transmission, in addition, it is also equipped with CVT continuously variable transmission.

As the first model of Wuliangye, it is not difficult to see that Kaiyi still attaches great importance to it, and it can even be seen as a sign of Wuliangye's entry into the automobile market, but it is unclear whether such a model can make Kaiyi turn over. In the current downward environment of the car market, it is not easy to survive in the cold winter. Some people in the industry said that the Kaiyi car, which was born in Chery, actually has a certain car-building capacity, but because the technology, design and other aspects can not link up with the times, coupled with the sudden rise of domestic independent brands, if there is no real core technical support, it is very difficult for Kaiyi to gain a foothold in the market.

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