AutoBeta(AutoBeta.net)01/20 Report--

After the incident continued to ferment, netizens dug up the story of a foreign car brand driving into the Forbidden City to make a blockbuster. This brand is Bentley cars.

A user named "Lu Xiaobao LL" recently posted a group of photos on Weibo with the caption "rush to close the museum on Monday, avoid the flow of people, and go to the Forbidden City to Sahuaner ~", driving a black Mercedes-Benz G-class off-road vehicle into the Forbidden City's Taihe Gate Square. After the incident continued to ferment on the Internet, the parties claimed that their practices were "legal and compliant", causing netizens' anger.

On the evening of the 17th, @ Palace Museum Weibo responded to the incident: "it has been verified that some netizens announced that they were driving into the Palace Museum on Monday." The Palace Museum expressed its deep sorrow and sincerely apologized to the public. In the future, our hospital will strictly manage to put an end to this kind of phenomenon. Thank you for the care and supervision of the Palace Museum from all walks of life. "

As the incident continued to ferment, many netizens found that, in fact, more than a year ago, Bentley officials also drove into the Forbidden City. On November 23, 2018, Bentley Chinese officials released a set of promotional posters with the caption: the nearly 100-year-old British legendary car meets the Chinese royal palace, just like a dialogue through time and space, contrasting with the majestic Imperial Palace.

The vehicle driving into the Imperial Palace in Beijing to shoot a blockbuster is Bentley Muchan, and the official also gives publicity pictures of different locations in the Imperial Palace.

Some netizens questioned that Bentley dared to apply to drive into the Imperial Palace! Some netizens said, "who allowed you to drive into the Imperial Palace?" . It can be expected that this may be official commercial cooperation, some netizens expressed understanding. There are many ways of business cooperation, but is it reasonable to shoot advertisements by car in the Imperial Palace?

People's Daily said that the Imperial Palace is not a place for cross-country, let alone a wild place. If it is privilege that ignites public anger, it is the offense of the Imperial Palace that makes people sad. Every brick and tile here bears witness to the historical narrative, and every plant and tree is full of civilization. The Imperial Palace, do not allow crushing!

In an article published, People's Daily also said that driving into the Forbidden City resulted from the lack of respect for cultural relics and the loss of awe of the system, as well as the retreat of managers' lines of defense and lax responsibilities. After 600 years of vicissitudes, the Imperial Palace is the cultural treasure of the people of the whole country and the cultural heritage of the world. It should prevent the destruction of cultural relics and the violation of cultural dignity from happening again.

According to media reports, the "Forbidden City ban" can be traced back to 2013 at the earliest. Shan Jixiang, former director of the Palace Museum, once explained the reason for the ban. Buckingham Palace in Britain and Versailles Palace in France are not allowed to pass through. This is a matter of cultural dignity. In order to deal with some unexpected or special situations, bicycles and battery carts can be used in the hospital. There is no "back door" for state guests or foreign leaders.

Therefore, when Bentley drives to shoot a blockbuster in the Imperial Palace, the brand lacks respect for cultural relics, and the administrator of the Imperial Palace also has a certain responsibility. So far, Bentley officials have not responded.

According to the 2019 annual sales data released by Bentley, a total of 11006 new cars were delivered in the global market, an increase of 5% over the same period last year, with the highest sales in the United States, reaching 2913, and 1940 in China, down 12% from 2219 in 2018.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat