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Lincoln's first domestic car sells for less than 250000. Is there any hope of selling it well?

2024-09-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >

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AutoBeta(AutoBeta.net)01/25 Report--

Learned from the network, Changan Lincoln "adventurer Corsair" domestic version has been sent from manufacturers to local dealers, and manufacturers announced the pre-price range of the new car, 24.80-350000 yuan, officially put on sale in March.

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The joint venture between Lincoln and Changan Automobile was formally finalized in March 2017, and the first product of the joint venture company is about to be launched after three years. The domestic Lincoln adventurer is the successor to the MKC, positioning the compact SUV, with a 2.0T engine, a maximum output of 245hp, a peak torque of 390Nm, an eight-speed manual integrated transmission and a front-drive and four-wheel drive version.

From the point of view of the price of less than 250000 yuan, domestic Lincoln tried to further accelerate its development with a low-price strategy to get rid of the long-term situation of low sales. Lincoln sold 55315 vehicles in China in 2018 and 46629 in 2019, down 16% from a year earlier, according to the data.

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From the point of view of appearance, the domestic adventurer Corsair is consistent with the overseas version of the model, equipped with full LED headlight group, daytime driving lights independent of the lower part of the lamp group, the front face is Lincoln family-style design, Xinghui air intake grille, and the net uses a large number of chrome-plated parts for decoration, which is also the symbol element of Lincoln as an American luxury brand.

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In the rear part, Lincoln adventurer uses the iconic integrated penetrating LED taillight, which is highlighted by English LOGO, and the word "Changan Lincoln" at the lower left shows his domestic identity. In addition, the new car offers 7 body colors and 6 interior color combinations to choose from. In terms of body size, the length, width and height of domestic Lincoln adventurers are 4615/1887/1630mm, wheelbase 2711mm, larger than the current Lincoln MKC, but also slightly larger than Ford sharp.

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From the interior point of view, the overall design of the new car is also consistent with the overseas version, with a large central control touch screen above the center console and an air-conditioning control area below, with paint panels added, and a large number of leather packages are used in the new car interior. It is said that the adventurer built-in the Chinese market exclusive SYNC+ Smart Internet system.

In terms of power, the domestic Lincoln adventurer is equipped with a 2.0T engine, a maximum power of 245 horsepower, a peak torque of 390 Nm, an eight-speed manual transmission and a front-drive and four-wheel-drive version. In the future, the car will also offer a plug-in hybrid version.

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Lincoln brand has always been a niche luxury brand in the Chinese market, and many consumers believe that localization will have a greater impact on the brand, and the premium will drop seriously. But in fact, perhaps Lincoln would have gained good market attention in the face of price compromise.

In 2019, Lincoln launched navigator and aviator models in China, but sales of Lincoln declined as the luxury car market bucked the trend. Ford seeks to achieve a revival plan in China, Lincoln will also be an important promoter, so there will be more localization of products in the future. Lincoln officially announced that it would put into production three domestic models within three years, enriching the product range of the domestic camp.

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