AutoBeta(AutoBeta.net)01/25 Report--

According to the sales data released by Ford in China, Ford's cumulative sales in China fell by 26.1% to 567854 vehicles in 2019 compared with the same period last year. Changan Ford had the biggest decline in China. According to the sales data released by Changan, Changan Ford sold only 183987 vehicles in 2019, down 51% from the same period last year.

Changan Ford, once a joint venture with annual sales of millions of vehicles, sold 943887 vehicles in 2016, and the auto market declined in 2018. Changan Ford's sales fell to 377786 vehicles from 830978 in 2017. By 2019, Changan Ford's sales hit a new low again, falling by more than 50%.

Judging from Changan Ford's products, Changan Ford does not seem to have any best-selling models except Ruijie, Mondeo and Fox, and the sales of these three models are not very good in the domestic market. Mondeo has not been updated for a long time.

According to sources, the new generation of Mondeo will be released in 2021 and officially go on sale in the same year. The current code name of the car is "2022 Mondeo CD542".

The new generation of Mondeo test spy photos have been released abroad, but the exposure is a cross-border version similar to the Fortes Active, from the exposure of the picture, the new car has changed a lot, the overall shape is more flat, the forward air grille is honeycomb or horizontal grille design, the headlight group design is more sharp. It is reported that the new generation of Mondeo will adopt a new chassis system, and it is even possible to use the chassis of Volvo XC90 in the same system to facilitate the use of hybrid system.

Mondeo basically maintained monthly sales of about 10,000 vehicles from 2014 to 2017. With the passage of time, Mondeo lost its production power, and Mondeo is under increasing competitive pressure in the same class of models. Mondeo sold only 45000 vehicles a year in 2018, down 59.2% from a year earlier, with total sales of 18000 vehicles in 2019 and less than 1500 units a month. Mondeo continues to be marginalized when its peers sell tens of thousands of products a month.

From the current point of view, Mondeo upgrade is needed by the market, but also a last resort.

Changan Ford sales continue to decline, in addition to having a certain relationship with the market, more have to find their own reasons. The decline and increase of Changan Ford's sales in recent years is closely related to product renewal iteration, after-sales service and product quality. If Ford wants to return to the market performance after monthly sales, it must come up with truly competitive products and satisfactory services in order to restore consumer trust in the Ford brand. The current market winter continues, the major car brand sales have declined, in this context, the time left for Ford is running out.

Welcome to subscribe to the WeChat public account "Automotive Industry Focus" to get the first-hand insider information on the automotive industry and talk about things in the automotive circle. Welcome to break the news! WeChat ID autoWechat