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2024-11-17 Update From: AutoBeta autobeta NAV: AutoBeta > News >
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In March last year, the brand-new generation Dongfeng Peugeot 508L officially launched four models with two kinds of power, with a price range of 15.97 yuan to 225700 yuan. although the price has been reduced to further enhance market competitiveness, the final market performance of the car is not satisfactory. 5008 vehicles were sold for the whole year, a far cry from the target of 20, 000.
According to earlier news, the overseas standard wheelbase version and travel version of Peugeot 508 will be sold in the Chinese market in the form of imports in the future, enriching the product lineup. Due to poor sales of domestic 508L, there are still uncertainties in the plan, but there have been recent media reports that Peugeot 508L SW will be imported into China by the end of this year.
The biggest highlight of the Peugeot 508 SW is its appearance of a station wagon and its frameless doors.
The Peugeot 508 SW continues the 508L front face shape, using a more complex design with many layers of detail. This "lion roar" front face comes from the Peugeot Instinct concept car. In terms of details, the dot-type chrome plating screen area is small, between the net and the bonnet is the "508" model logo. What is most striking is that the "fangs" day lights on both sides greatly improve the recognition of the whole vehicle.
The side and rear are the special features of the car. As the positioning of the station wagon, it extends to the tail and has a prominent shape, which gives it a good trunk volume and makes it look more dynamic. The tail looks round and thick, the central black panel is Peugeot brand Logo, and below the rear window is the English logo of PEUGEOT. Taillights continue the family style of oblique vertical type, "lion claw" LED design, lighting effect has a high degree of recognition.
The new car interior uses Peugeot's latest i-Cockpit cockpit, equipped with a 12.3inch full LCD instrument and a 10-inch suspended LCD screen, continues Peugeot's small-size sports steering wheel, and the overall workmanship of the car is of higher grade, which meets the aesthetic and car needs of young consumers. In addition, the car is partially equipped with Nappa leather punched seats, Focal Hi-Fi sound with 10 speakers and AQS air purification system. In terms of driving assistance and safety configuration, the new car has L2-level intelligent driving assistance functions, including ACC adaptive cruise system, vehicle positioning assistance system, active braking, active blind area detection, lane maintenance assistance, collision braking, driver fatigue monitoring, automatic intelligent parking assistance, side parking warning, night vision function and so on.
The models introduced for domestic sale are expected to provide two kinds of power, including 1.6T and 1.8T engines, of which 1.8T has a maximum power of 211 horsepower and a peak torque of 300 Nm, matching an eight-speed manual transmission.
At present, there are not many styles of station wagons in the domestic market, and the actual sales situation is not ideal due to the low heat of the market, and the visibility on the road is very general. The biggest competitor to the Peugeot 508 SW will be Volkswagen and the domestic FAW-Volkswagen CC travel version by the end of this year.
Domestic consumers have a high degree of discussion about station wagons, but not many people consider station wagons in the actual purchase process. There may be a good pricing for the introduction of the Peugeot 508 SW, which may attract the attention of some consumers.
In terms of sales figures, DPCA's cumulative sales in 2019 were 113579, down 55 per cent from a year earlier and 84 per cent lower than at its peak.
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