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From the current domestic car manufacturing forces, only NIO, Weimar and Xiaopeng have annual sales of more than 10,000, other car companies are still in the PPT stage, and from the 2019 delivery situation, most of the new car manufacturing forces are still unable to achieve the set annual sales targets.

Judging from the development of the major car-building new forces in 2019, coupled with the official domestic entry of Tesla, the development of the new car-building forces has once again been seriously threatened, although the major car companies maintain a positive attitude to deal with the downturn of the market, but in the face of sales uncertainty and huge profits losses, it is difficult to restrain panic psychologically.

Xilai is the number one car company among the new car-building forces, with a cumulative delivery volume of 20565 vehicles in 2019, of which 9132 are ES8 and 11433 are ES6. Although the delivery volume has increased compared with the past year, the sales target of 40, 000 vehicles has only been achieved.

In addition to the lower-than-expected delivery volume, Xilai also faces a variety of challenges.

In June 2019, Xilai issued its first recall due to battery problems. It recalled a total of 4803 ES8 of NEV-P50 module battery packs produced during the period from April 3 to October 19, 2018.

NIO, as the head enterprise of the new power of car building, the actual financing amount in 2019 is 4.48 billion yuan. NIO is not optimistic in terms of finance. It relieves financial pressure. It reduces capital output by selling Formula FE fleet, layoffs and other ways.

According to the financial report of Xilai Automobile, its operating income in the third quarter was 1.8368 billion yuan, an increase of 25.0% over the same period last year, but the net loss reached 2.451 billion yuan. Up to now, NIO has not made a profit.

Some people in the industry said that at present, the amount of investment in the electric vehicle industry is huge, and technological breakthroughs are not enough, so it is rarely able to impress investors.

In addition to the urgent need to solve the problem of financing, Xilai Automobile also needs to deal with the competition from foreign enterprises on the same stage. this car company is Tesla.

When Tesla didn't start production in Shanghai in 2019, production reached 350000 vehicles, and even Volkswagen CEO Dis admired the inadequacies of electric cars.

Tesla delivered the domestic version of Tesla Model3 for the first time in Shanghai on Jan. 7, while lowering the price to 323800 yuan. Taking into account new energy subsidies and exemption from purchase tax, the car can be picked up for as little as 300000 yuan.

After the price reduction information of the domestic version of Model 3 was announced, Tesla's stores were full, causing Tesla's market value to rise at one point, exceeding the market capitalization of General Motors and Ford combined.

In the face of Tesla's price reduction, Li Bin, CEO of Xilai Automobile, said, "We will not fall. We all have a negative gross profit and there is no room for price reduction, but we will do a good job in service and we are confident."

At present, the price of the ES6 is 338000 yuan, which is higher than that of domestic Tesla Model 3. In the face of the price reduction of Tesla, unless NIO can come up with more competitive models, it is difficult to achieve sales growth. It is understood that the third mass production model, the electric sedan SUV EC6, is expected to announce the price and configuration in July, and the new car can be delivered in September. The specific performance of the car is still unknown.

According to the China Automobile Association, sales of new energy vehicles in China were 1.206 million in 2019, down 4.0 per cent from the same period last year. Since the decline of subsidies for new energy vehicles in June 2019, new energy vehicles have declined for six months compared with the same period last year. Xu Haidong, assistant secretary general of the China Automobile Association, said that China's auto market grew by 2% in 2020.

How many new forces of car-building can survive? Yao Yang, dean of the National Institute of Development at Peking University, said, "as long as traditional car companies start building electric cars, the world's non-traditional electric car company, Tesla, will probably survive, and the rest will probably die."

It is still unknown whether 2020 will be the year of life and death for the new power of car-building. Who can stand out in the competition? And who can't bear the pressure and quit the game?

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