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Mercedes-Benz, which has a dominant position in the domestic luxury market, has bucked the trend in the past year even though there has been a lot of "negative" news. Originally thought that the sales of vehicles with Mercedes-Benz logo momentum will not be so bad, but judging from the sales of Mercedes-Benz's latest domestic electric models, it appears that even the electric cars with Mercedes-Benz targets are still "not fragrant".

As Mercedes-Benz's first electric car, and also the first domestic Mercedes-Benz electric model EQC, launched in early November last year, the price is 57.98-622800 yuan, positioning as medium-sized pure electric SUV, its appearance is the same as overseas version design style, and equipped with 80kWh capacity battery, NEDC operating range exceeds 415km, 100km acceleration time 5.1s.

The domestic electric car EQC takes only one year from its global debut to domestic production, and such introduction speed is rare in other domestic models, and such a plan not only shows that Mercedes-Benz hopes to achieve transformation through this electric car, but also highlights Mercedes-Benz's plan to enter the domestic electric car market.

But it was such a model that sold only 160units in the month when it went on sale in November. if it was because of dealerships at the beginning of the launch, Mercedes-Benz EQC sales were even lower in the second month, selling only 98 and 258 in two months, a far cry from any model produced in China. Even the same positioning of the high-end market is plagued by many "slot" sales are still small, in December, ES6 sold a total of 2537 vehicles, ES8 sold 633.

Just from the appearance and configuration of the EQC, the overall design is similar to its Mercedes-Benz GLC, but it is more inclined to the design direction of the electric vehicle in many details; the size is also slightly wider than that of the Mercedes-Benz GLC, according to the sales data of last year's high-end SUV, Mercedes-Benz SUV has become the top seller of high-end SUV models in 2019, so appearance is not the main factor affecting EQC sales.

In fact, the pricing of EQC and the current consumers' lack of upsurge in the electric car market are the main factors that affect EQC sales. According to the price of the same class of model Lulai ES6 from 398000, except for the car logo is not as good as EQC, almost all the data are better than Mercedes-Benz EQC. As the most important performance of electric vehicles should be comprehensive range, but the NEDC mileage of Mercedes-Benz EQC is about 415km, even lower than many domestic electric models.

Second, since the decline of the new energy subsidy policy last year, the new energy vehicle market has declined for several months in a row, and the new energy vehicle market declined for the first time in 2019 compared with the same period last year. China's total sales of new energy vehicles in 2019 were 1.206 million, down 4.0 per cent respectively from the same period last year. This sign not only reflects the impact of subsidy decline, but also reflects the declining market demand.

However, according to Mercedes-Benz's total delivery of 702088 new cars in China in 2019, a year-on-year increase of 4 per cent, it is not that Mercedes-Benz is hard to sell, but that concerns about electric cars still have a big impact on consumers as the new energy market continues to decline. the same is true of electric cars with Mercedes-Benz targets.

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