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Foreign media reported that after the British vacuum cleaner brand Dyson announced the termination of its electric car manufacturing program, a financial allocation of 7.8 million pounds had been returned to the British government, which had originally provided Dyson with the development and manufacture of electric car products. After three years of research and development at a cost of 20 billion yuan, Dyson earlier announced the cancellation of the electric vehicle project on the grounds that it was "not commercially feasible."

Dyson is a well-known manufacturer of household appliances in the UK, mainly famous for small appliances such as high-end hair dryers and vacuum cleaners. After years of preparation, Dyson officially announced his foray into new energy vehicle manufacturing in 2017 and said he had formed a 400-member car research and development team and planned to spend 2 billion pounds (18 billion yuan) on electric vehicle design technology. To this end, Dyson poached high-tech talents from Rolls-Royce, Land Rover, Bentley, Tesla, BMW, Aston Martin and other car companies, so as to promote the research and development of electric vehicles.

In 2018, Dyson announced that he would choose to build electric cars in Singapore to gain access to the supply chain and a highly skilled workforce. While building a factory in Singapore, Dyson also hopes to win the favor of Asian users, especially Chinese users. Under the plan, the Singapore manufacturing plant will be completed in 2020, and the first batch of cars is expected to be put into production in 2021.

James James Dyson, founder of Dyson, once argued that the electric car market was undervalued and that it was driven not so much by subsidies as by people's desire to have quiet, pollution-free cars. He also urged the British government to advance the ban on "fuel cars" by 10 years to 2030.

However, after entering 2019, Dyson's car-building plan was suddenly halted. In October, James Dyson, the founder of Dyson, sent an email to all employees announcing that Dyson had stopped building cars, claiming that it was not because there was a problem with the car product or the car team, but because it was not feasible in business applications. to give up developing cars.

As for the cancellation of the car construction plan, James Dyson said that it will not affect Dyson's future development. Although he will stop developing electric cars, he will still develop in solid-state batteries, sensors, vision systems, robots and AI.

As a result, Dyson, which has been preparing for many years, is over.

It is understood that in 2016, Dyson, who wants to enter the automobile manufacturing industry, received a financial allocation of 7.8 million pounds (70.46 million yuan) from the British government to fund the company's research and development and manufacture of electric car products. The British government's approach is aimed at promoting the development of the car industry in Wiltshire, where Dyson is located.

According to foreign media reports, Dyson has returned the funds to the British government.

Dyson's car-building plan for so many years has not been fruitless. The design patent map of Dyson electric car has been released earlier. According to the design patent map, Dyson's first car is inclined to the MPV style, with a body length of 5m, a wheelbase of 3.3m and a three-row seat layout. At the same time, in order to ensure lower wind resistance, the car designed a larger inclination of the front windshield, the vehicle height is only 1.65 meters. Unfortunately, Dyson's vision of a quiet, pollution-free car was finally defeated by reality.

The reality of electric vehicles is that there is little market demand, which leads to problems in the way of making profits. Dyson withdrew, will new power companies such as Apple Automobile and Faraday's future FF 91 still succeed?

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